subject: The Power Of Strategy And Effective Content In Social Media [print this page] The number of businesses realizing the strength and potential of social media has increased significantly in just the past few years. While this tactic can be very productive when done right, many businesses misuse this opportunity. By only using social media to spread their "buy it right now" message these businesses are missing the true power of social media which lies in strategic use of meaningful content.
Content And Strategy
Marketing with websites like YouTube, MySpace, Facebook, and Twitter works well, but only when backed by strategy and effective content. Without strategic and well thought out content, many businesses will find these sites a waste of time instead of a productive and inexpensive form of marketing. For example, it would take years to watch all of the videos on YouTube. The number of videos uploaded to this website grows every day, but not many of these videos have a strategy that directs people to engaging and useful content that advances the marketing process.
Using Social Media Strategically
An interactive marketing agency will use social media as a tactic that yields results.
For example, although it is possible to upload a lengthy video to YouTube or post a 2,000-word article on Facebook, it won't produce results without a solid strategy. However, by directing people to other content from a social media post, whether it's a blog, forum, or website where they can, for example, sign up for your newsletter, you can draw your audience in and get their contact information with permission. The most important aspect is guiding and engaging them with further discussion spurred by significant content.
By keeping the following three important strategies of an interactive marketing agency in mind, businesses can make the best marketing use of social media.
1.Know Your Audience - If you know who your target is, you'll know how to best reach them.
2.Creating Content - It is vital to direct your audience to effective, meaningful, and significant content that is not available anywhere else.
3.Ask For Something - You know your audience and have strategically directed them to content that solves their problem or answers their question. Now it's time to ask for something in return, whether it's an email address in an opt-in form in return for a free report, to sign up for your forum, or to join the RSS feed for your business blog.
When using social media as part of your business marketing plan, it is vital to remember that your target audience has all of the control. You may make your audience giggle with a great joke on Twitter, but if you don't have a strategy or additional content to back it and further engage your audience, it is ineffective and probably forgotten quickly. On the other hand, the same joke backed with a well-planned strategy and meaningful content that draws your target audience in can provide a winning and profitable social media marketing campaign.
by: Chris Harmen
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