subject: Click Fraud and PPC Basics [print this page] Click Fraud and PPC Basics Click Fraud and PPC Basics
Internet advertising is a multi-billion dollar industry. One of the most popular models of Internet advertising is referred to as PPC (Pay-Per-Click). PPC allows businesses to run their ad on a network of sites relevant to their product, and an ad provider will pay the administrators of the websites that advertise these links a fraction of the profit they make per each ad click. This is converse to impressions models, which pay per view of the ad as opposed to actually having the viewer follow the link with a click. Impressions advertising programs usually only work with sites that have a large volume of traffic and unique visitors; otherwise, it would be a waste of an investment for the middleman.
Because there is a lot of money to be made with PPC, Google and other providers need to make sure that people who are clicking the links are actually legitimately interested in the product, otherwise, the person who paid for the advertisement is charged and doesn't even get an interested customer. Click fraud is when an individual, a script, or a malicious program tries to imitate legitimate ad clicks with the intent to either deprive a target of advertising funds, or gain an administrator a profit from generating fraudulent clicks.
Some businesses in the past have infamously targeted their competitors by hiring fake click agencies or building a script to automate ad clicks, and since the middle man (like Google) charges the ad-owner for each click, these can devastate the competition.
Blackhat SEO marketers often unethically benefit off of ad sense by creating puppet blogs with copy "spun" with automatic generators. Creating websites relevant to their ads, they can generate money by stealing and adjusting the writing of other websites to pass Copyscape and other plagiarism checkers so they can prop up what looks like an active plop to carry an Adsense or other PPC ad box.
PPC agency London will help you not only legally and ethically make a profit off of your ad clicks, but will help you understand the basics behind optimising your website for maximum ad revenue.
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