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Global Gum to 2014
Global Gum to 2014

This databook provides key data and information on the Global Gum (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The gum category was valued at $18,657.3m in 2009, representing a CAGR of 4.2% since 2004.

*By the end of 2014, the gum category will be worth $23,020.9m, with an expected CAGR of 4.3% between 2009 and 2014.

*The gum market volume totaled 1,167.3 million kg in 2009, representing a CAGR of 3.3% since 2004.

*By the end of 2014, the gum market will total 1,383.4 million kg, with an expected CAGR of 3.5% between 2009 and 2014.

*The gum market was led by chewing gum - sugar free (representing 50.9% of the total value) followed by chewing gum - regular and bubble gum, with a 21.9% and 14.8% market share, respectively. Chewing gum - functional accounts for the remaining 12.4% share.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary category level: gum 2

Chapter 2 Definition 3

Chapter 3 Category Analysis: Gum 8

Value analysis (US Dollar), 2004-09 8

Value analysis (US Dollar), 2009-14 9

Volume analysis, 2004-09 11

Volume analysis, 2009-14 12

Company share analysis 14

Distribution analysis 17

Expenditure and consumption per capita 19

Chapter 4 Research Methodology 21

Methodology overview 21

Secondary research 22

Market modeling 23

Creating an initial data model 23

Revising the initial data model 23

Creating a final estimate 24

Creating demographic value splits 24

Primary research 24

Data finalization 25

Ongoing research 25

LIST OF FIGURES

Figure 1: Gum, Global, value by segment ($m), 2004-14 10

Figure 2: Gum, Global, category growth comparison, by value, 2004-14 10

Figure 3: Gum, Global, volume by segment (kg, million), 2004-14 13

Figure 4: Gum, Global, category growth comparison, by volume, 2004-14 13

Figure 5: Gum, Global, company share (top five companies) by value (%), 2008-09 16

Figure 6: Gum, Global, distribution channels by value (%), 2008-09 18

Figure 7: Annual data review process 22

LIST OF TABLES

Table 1: Gum category definitions 3

Table 2: Gum distribution channels 4

Table 3: Gum, Global, value by segment ($m), 2004-09 8

Table 4: Gum, Global, value forecast by segment ($m), 2009-14 9

Table 5: Gum, Global, volume by segment (kg, million), 2004-09 11

Table 6: Gum, Global, volume forecast by segment (kg, million), 2009-14 12

Table 7: Gum, Global, company share (top 20 companies) by value (%), 2008-09 14

Table 8: Gum, Global, value by company ($m), 2008-09 15

Table 9: Gum, Global, distribution channels by value (%), 2008-09 17

Table 10: Gum, Global, value by distribution channel ($m), 2008-09 17

Table 11: Gum, Global, expenditure per capita ($), 2004-09 19

Table 12: Gum, Global, forecast expenditure per capita ($), 2009-14 19

Table 13: Gum, Global, consumption per capita (kg), 2004-09 20

Table 14: Gum, Global, forecast consumption per capita (kg), 2009-14 20

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