subject: Using the Correct Online Tools to Place Ads Accurately [print this page] Using the Correct Online Tools to Place Ads Accurately
For many employers and recruiters, using job portals are an integral part of their staff recruitment plan. However, it is not enough to attract the right candidates. It is important to convert those who view jobs online into candidates who respond to the advertisement. Using the right type or recruiters and portals can make a huge difference to the type of candidates you attract as well as the numbers.
One of the first steps in this direction is using an appropriate job title. The title should be such that it is more likely to be searched. If you are going to go by what the HR department wants to call the job, it may not work for your ads. Generic title that actually reveals what the job is all about can attract the candidates that have the desired qualifications for the job. Jobseekers usually search for titles that are generic. If your title does not portray the job specification, it is quite likely that you are losing out a large pool of potential candidates.
Another major mistake most recruiters make is excessive use of keywords that borders on spam. Every job portal places a lot of weight on the job title. Using the right keywords in the job description and the category information can attract the right candidates but it is important not to use keywords excessively.
As a recruiter you must categorize the jobs accurately. This is an important step and must be done accurately to attract the right candidates. Else, there is the danger of getting irrelevant applications which can be such a waste of time and effort. At the same time positioning jobs correctly and including as many details as possible about the responsibilities and duties expected of the candidate can also help the recruiter narrow down the applications received to the relevant task.
Candidates looking for jobs online will have a better impression of the company if the advertisement has a professionally written copy that puts together facts in a logical, concise format. The jobs must be easy to browse and must not leave too many questions unanswered in the mind of the candidate. Otherwise, they will simply look over your advertisement and move on the next one.
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