subject: The Lure Of The Easy Home Based Business [print this page] The Lure Of The Easy Home Based Business The Lure Of The Easy Home Based Business
Have you ever wondered why so many businesses are advertising their opportunity as an easy home based business? Perhaps you've asked yourself if it is so easy, then why isn't everybody doing it? That question seems to be the most popular question asked by the naysayers in the marketplace. Naysayers are the people who always have a reason or an excuse not to do something. In the case of an easy home based business, I would have to agree with the naysayers and here's why.
Easy home based business ads have been popularized not by companies, but by the demand of people. To prove this, just stop and evaluate the world of advertising as a whole and it won't be long before you figure out almost all marketing is aimed at convenience. You see, we live in a world where instant gratification is a priority. We live in a world where things come to us with the push of a button. Hardly anyone has enough patience for the long haul, and rare is the person with enough perseverence to work until success happens.
Why Promote An Easy Home Business If It's Not Really Easy?
The easy home based business promotions are comparable to the latest diet or exercise fads which allow you to slim down without any real effort. Realistically, what do you think the percentage is for people that have real success with anything claiming it can be done effortlessly? If you're guessing pretty low, you're right. Still, countless numbers of people are buying into the idea that results will miraculously appear.
Now, if you are the person who is designing an ad campaign, where do you begin? You ask yourself what would be most appealing to your target audience. In other words, your campaign needs to grab their attention. Since the majority of people are looking for a quick fix, or an easy solution to their problem, why should generating cash be any different? Advertising an easy home based business is simply a way to attract an audience looking for an easy solution to their money problem.
How To Avoid The Easy Home Based Business Bait
First, you seriously need to consider your personal motivation for wanting a business, or more significantly, an easy home based business. If you are looking for an overnight solution to your cash flow problem, you will be sorely disappointed. Overnight success is extraordinary in any line of work. If you are looking to gain much without giving much, again, you are bordering on the impossible. That is the equivalent of praying to hit the lottery jackpot even though you failed to buy a ticket. I wouldn't suggest you invest in the lottery either, as that is really chasing a fantasy. When you chase fantasies poverty awaits you.
Next, you should evaluate the risk and reward ratio. Typically, if there is little risk involved, the reward is small too. It doesn't mean that you need to invest a huge amount of money to yield an adequate return. However, if the price to get started is so insignificant that you can make a decision without even thinking about it, it typically means you will need to work harder or work longer to yield a sizeable return. Also, with little investment or little risk, it is much easier to procrastinate or do nothing at all. Low risk equals low value; low value equals low return which leads to very little overall productivity. The more significant the risk the more you have to lose, and the more it hurts, forcing you to do more activity to avoid the failure. Easy home based business equals low risk - reward ratio, plain and simple. A low risk opportunity can be reduced to the idea of "no pain, no gain."
If you honestly want to start a profitable home business, do yourself a favor and forget searching for that easy home based business. Yes, people are succeeding in home businesses every day, not because they are easy. Successes and wealth are built through sweat, tears, persistence, and a dedication to mastering new skills. Easy is a fantasy, and if you sow into fantasies you will reap failure and frustration.
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