subject: Global and China's IC industry reports flat-panel TV [print this page] Global and China's IC industry reports flat-panel TV
Trident and the NXP merger, division boasted television business in 2009, the largest flat-panel TV IC industry event. Trident is a flat panel TV industry for many years been the leader, but it lost its competitive edge due to a wrong decision made in 2006. In 2006, when the network will debut media player, video decoder forced to provide such a network to support H.264 encoded video formats. Therefore, in this regard, many manufacturers try to integrate with the H.264 video decoding processing. However, great importance attaches great importance to Trident 100/120 Hz to MEMC's technology, combined with MEMC's video processing.
Over time, the network media players has almost become a standard flat-panel TVs, while the 100/120 MHz frequency only in the high-end TV applications, and the frequency multiplier can be achieved through additional FRC. And the solution than the Trident, affordable. In addition, the 200/24 0 Hz high-end flat-panel television has now become the mainstream, it can be two additional multiplier to obtain a more flexible and more affordable. This led to a sharp drop Trident peak of the annual income of less than 150 million U.S. dollars, 2.7 billion dollars. In contrast, its counterpart Morningstar and MediaTek to seize the opportunity to grow large, tied for first place throughout the world.
There is no doubt that the new Trident will make the power of the patent. MEMC technology companies with the new company (owned by Philips and NXP have), which is the core operation of the image quality of digital television market. Before Trident and NXP Merge, only MediaTek and Trident being duly authorized by the Phillips MEMC technology companies. However, the right to decide whether to authorize the new Trident MEMC technology companies or other companies was not authorized by the company to continue their ownership of MEMC's technology maturity. Morningstar was apparently excluded Trident authorized, MediaTek is also a great possibility of being excluded.
Samsung is the world's largest manufacturers of flat-panel TVs, video processing IC to begin independent research and development since 2007, a move the IC from the Trident net purchases led to sharp. However, given the problems and the new Trident Patten powerful strength, Samsung turned to order the products from the Trident in the second half of 2009.
In 2009, the new plate into the IC industry began in a progressive manner to improve their strength. These include Novatek, wonders, and Realtek company, is the IC world's top three large-size TFT - LCD driver manufacturers. With the LCD control IC industry experience, Novatek and wonders for the small flat-panel TVs TPV Technology Ltd. Main OEM chips. Realtek, especially as the world's first IC card and the card manufacturer, involved in media player has accumulated extensive experience in the field. In the Internet Age, Realtek will enjoy tremendous growth potential. Micronas AG, Switzerland in the areas of business, depression and withdrawal of sales operations, its frequency will increase in 2009, Trident automotive electronics market headed.
April 1, 2010, NEC and Renesas merger. Renesas MCU as the most advanced technology and powerful MPEG algorithm NEC, Sony will be forced to add new combined company's flat-panel TV purchase. In addition, LG and Morningstar will enhance their joint development of integrated circuits.
Although MediaTek and Morningstar almost all brands of the erosion of global television supply chain, and its products, the low-end integration of the field by the lower prices. Because of its cutting-edge 4 times multiplication with high-end products to support the poor and did not take any advantage. While LG Electronics Morningstar played the role of high-end TV, it is by LG and fruit Morningstar cooperation. LG role as the main two players, to provide frequency integrated circuits. High-end products will become popular. And patent threats, Morningstar and MediaTek will gradually suffer from difficulties.
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