subject: When Building A Website, Should Home Based Business Think Of The People Or The Robots? [print this page] When Building A Website, Should Home Based Business Think Of The People Or The Robots?
Home based businesses need to be mindful to create material for their website that attracts both people and robots. Keyword optimisation is really a "no cost" strategy to grab the attention of both people and robots and is also very easily combined with a website, even by those without having technical abilities.
When you use keywords in "key' locations within your website the robots will find them and definately will rank your website at a higher level with all the search engines. Try to get ranked on page one of the search engines and watch how the visitors grows.
High ranking with the search engines depends on getting the keyword right.
You must ask yourself ways you can get information of the traffic to your internet site to make sure they will continue returning. What you should do is offer a product free of charge that's of real benefit. It must also be connected to the sort of home based business website you've got. It is actually worthless to provide a no cost e-book on training a dog if your website is built around the health and wellbeing industry.
If your keyword matches the search of website visitors chances are they are likely to go to your site yet again. They might not plan getting involved with the web site since they are just searching. When you offer a free product that appears to fix a problem they pointed out they had in their keyword (which you have also applied), they are prone to keep going back to your site.
How would you find out about their problem? Don't try and guess, just consider the long tailed keyword they made use of. A phrase of three or even more words constitutes a long tailed keyword e.g. "diet" as a keyword could imply several things; what are the different diets; could there be a list of diets; is dieting bad for me etc. When you have a precise keyword such as "diets for overweight children" then you know there exists a very specific problem being experienced by individuals who are looking for this keyword. Should your product contains a diet that will supply a solution, chances are they may buy it.
Any time visitors leave their contact information within an opt in box you can offer other product to this targeted list.
If you are searching for proof that keyword optimization can get you placed on page one of search engines and can bring you more traffic and more sales, allow me to give you a couple of real world examples.
HomeBasedBusinessAustralia.org was initially known as hbba.biz and had no page ranking. It was then keyword optimised with the keyword "home based business". Within two weeks it had become number one on page one of many of the search engines. After 12 months it now has over 60% of its traffic coming straight from the search engines and 17 keywords appear on page one of search engines. The free gift being offered has received hundreds of people opt in to acquire it and several of them have either become a member of the organisation and/or invested in product.
A not yet finished brand new website I was developing was being keyword optimised as I progressed. Since the search engines take the history of the site into consideration when rating it, I always publish my sites as I am constructing them. "HomeBusinessStartupNow.com" was ranked on page one for the keyword "home business start up", after I had only been developing it for a week and it was about 1/3 finished When you get it right in the outset, it's bound to perform.
High ranking with the search engines depends on getting the keyword right.
To all home based business entrepreneurs planning to make use of a website to market and grow their business, my suggestion is to keyword optimise it in order that it gets to page one on the search engines. Once you get a boost in traffic, provide them something of worth at no cost in order that they will continue returning.
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