subject: How To Make Big Money Fast - Part 7 [print this page] How To Make Big Money Fast - Part 7 How To Make Big Money Fast - Part 7
Learning how to make easy money is something that we all look for. Making 171,000 in a year is something that many of us dream of but very few of us achieve. Well a normal couple have done just that and they did it with no technical skills and you can do the very same too.The 6 steps are - Identifying a crowd of people who want your product- Testing your idea to see if you can make a profit from it- Developing your product maybe an e-book- Writing your sales letter- Building your website and set-up a way to collect the money (no technical knowledge required)- Monitoring and fine tuning to maximise results.So this month we will go into some more depth in - Monitoring and fine tuning to maximise results.So you have done the first five steps and so it is now time to start everything off and to start driving traffic to your web site. This is a huge subject area on its own. Today we will focus on a way to get traffic to your web site in less than 30 minutes. We are now going to concentrate on Google Ad words. I would hope by now you would have opened an adwords account. If you don't have an account you need to open one now! It is very simple, go onto Google and put adwords into the search box and then follow the links and open an account straight away.Now what is required is that some ads are produced. Google give a whole lot of help in setting up your accounts and adverts which is easy to follow. You need to concentrate on directing the traffic to your website to those clients who are interested in your product. Make sure that you use the key words that you have decided are important for your site within your adverts. The more relevant your ad is the cheaper your ads will be. This is a massive subject in itself outside the scope of this article and will be the subject of a later article.You need to monitor your ad campaign very closely for the first few weeks. This needs to be looked at every day and changed accordingly so that a profit is made. You need to monitor two things very closely, the effectiveness of your ad and how many sales you make. - The effectiveness of your ad - Google provides a whole range of statistics which you can use to fine tune your advertising. Never before have you been able to see where your advertising revenue is being spent. You can see how may times your ad has been presented to possible clients (Impressions) and how many times a client has reacted to your advert (Clicks)The impressions can be driven up by increasing the number of keywords that you have in your ad campaign. The key here is to maximise the number of impressions that you are getting for your advert. - The Clicks - This is the key one measure. How many prospective clients have noticed your advert and have gone on to your website. You are looking to get at least a few hundred clicks per day and the more you get the better. You need to look at how each of your ads are performing and then selecting the most effective. You need to add new ads that you feel may perform more effectively. You should be looking to achieve a click through rate of around 4% for your best keywords.There are a whole range of measures that Google offer so you can see what number of your clickers has actually converted to a sale.- Conversion rate - is the number of people who click on your ad and buy your product. This is great as you find out exactly how much your product costs to produce. You have never been able to get this level of detail in the past. Advertising costs should be at a profit of between 200% to 300% at least. Anything less than this makes the project not worthwhile. You will need to focus on your campaign for at least the first few weeks to ensure that it is consistently profitable. You need to watch the number of sales you are making. For every 100 visitors to your site you should be making one or two sales. If you are doing less than this you will need to improve your sales letter. You may also need to increase your advertising budget to drive more traffic to the site.One of the most important things you must do is only ever change one thing at a time whenever you modify anything. This makes sure that you can monitor the improvement or otherwise of your change.Next month, we cover the next step.We will discuss in next month's article - Monitoring and fine tuning to maximise results.
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