subject: Secure Fall Speaking Opportunities Now [print this page] clients after presentingclients after presenting. Recently my speaking success compounded when I launched a second business two years ago called, http www.VisitingGeeks.com In addition to describing marketing client campaign successes, I started sharing my Visiting Geeks success stories during my presentations. After every presentation I consistently receive new marketing consulting and Visiting Geeks business.
Amazingly I m able to drive interest to both of my businesses, simply by talking in front of people about what I know Public speaking works particularly well for any relationship based business, or consultant type businesses, such as:
Financial
Legal
Health
Technology
All four of the above specializations involve the customer sharing very personal information with the consultant, increasing the need for people to trust the expert they re seeking to hire. Public speaking is a great way to build trust prospects feel like they know you because theyve seen you.
HOW TO PITCH
I like to pitch using email. I first scope out organizations whose members match my target audience demographics, and then I'll send a brief email introduction 3 or 4 sentences about myself and my area of speaking expertise. You can usually find the appropriate contact of the person responsible for organizing speakers right at the association s Web site, or you can use the generic contact email and ask who the appropriate person is to contact. Either way, expect a delayed response, since the member responsible for checking the association's email is probably a volunteer, and therefore, only checks email once, maybe twice a week. On average, I ve found most organizations respond within two days, three at the most.
Once you vet found the right contact, ask her if she d like to receive your bio. Don t just send your bio without permission, instead, be invited to do so. Why By withholding your bio, it gives you another excuse to touch your contact. At minimum, you'll usually have four to five opportunities to contact the speaker coordinator, including:
Initial introduction Email
Would you like to review my bio? Email
Follow up Email One
Follow up Email Two
Follow up Email Three
Remember every step of the way they're evaluating your professionalism. Stretch out your touch points, so to deepen the relationship. In other words, don't show your cards all at once. Hold on to them for a bit to build a relationship.
PREPARE SPEAKER RESOURCES BEFOREHAND
It's imperative you have a professional speaker bio before you pitch your speaking services. Feel free to check out my format at http www.SharronSenter.com/s.htm A standard bio is usually one, 8.5 X 11 page.
Your bio should include the following
Professional Headshot
Credentials education, certifications, awards
Experience past speaking gigs
Testimonials
Sample Presentation/Workshop
Contact Information phone, Web site and email
Sharron Senter is a New England based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost online and offline marketing tactics.
by: sunder
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