subject: Home Remodeling Companies Look for Upswing in Business: Strategic Marketing is the Key [print this page] Home Remodeling Companies Look for Upswing in Business: Strategic Marketing is the Key
One part of the housing market is experiencing a rebound that will probably continue even if the rest of the market remains sluggish: remodeling.
A recent report by the Joint center for Housing Students at Harvard University predicted that remodeling would rebound strongly this year after a three-year downturn. The center estimated growth of 9.1 percent for the first quarter and 12.1 percent for the second quarter. Even thought the predicted rate drops for the end of the year, annual growth in remodeling is still expected to be around 8%. In fact, the study found, the remodeling market held up far better than housing construction during the recession, with annual spending still cost to $300 billion.
This is great news for home remodeling companies. Homeowners are staying in their homes longer; financing is loosening up; "Stay-cations" are becoming more and more popular and the options for prospecting are more fine-tuned than ever before.
Home remodeling companies need to take the initiative and reach out to Home owners in their markets.or hope that someone will find them. With increased competition in the market, no company can afford to sit on their hands and wait for the phone to ring.
Home improvement companies need to think strategically and carfeully plan their marketing outreach. Direct Marketing is the key, with direct mail and telemarketing astop response vehicles,which allowsmarketers to fine-tune their prospects and target specific micro-segments in their geography. This is the most cost-effective marketing options available in the home improvement industry.
Marketers can select mailing lists of Homeowners with single family homes by the actual age of the home, as well as the homeowners' age, income and even credit score. Scrubbed telephone #s are available for about 15% of the prospects. While most Home Remodeling companies mail or market by phone; these lists even can be sorted by street address for companies that rely on door knocking.
Home Remodeling companies rely on companies like Dataman Group Direct to provide them with the mailing lists they need to be successful and compete in today's highly competitive marketing environment. By reaching out to the right people at the right time, home improvement companies will be able to increase their bottom line.
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