subject: Benefits of Globalization For the Small Business Owner [print this page] Benefits of Globalization For the Small Business Owner
It may never cross the mind of many small business owners to think in terms of globalization for their own business but the topic may be something for you to consider. Firstly, what is globalization? To put it simply it is expansion of economic activity oversees and the process of tailoring products or services to local markets in those locations. If you have a product that can either be shipped oversees at a fairly low cost or you can partner up with someone in another country who is interested in selling what you have to offer, then you can become part of the globalization process and thus expand your profit base.
If you do a little research on what is called "Google insight" the information that you can find there is extremely valuable as far as seeing whether or not the product you have is popular in other countries. If it is or if it is rising in popularity then you should investigate the process of globalization further. You can also put in some time studying social media and how such sites like YouTube, Facebook, MySpace and Twitter can help you market the products or services that you have both locally and perhaps globally.
Your business is only limited by the boundaries you artificially put on it. Release your creative and imaginative powers and begin to think in broader terms. You can learn to advertise for free to a global audience and perhaps find a partner or two oversees who are interested in your vision.
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