subject: Life's Abundance Review - Avoiding the Hype of Life's Abundance [print this page] Life's Abundance Review - Avoiding the Hype of Life's Abundance
The Founders of Life's Abundance
Life's Abundance is a network marketing company started in 1999. The current owners, George and Cris Jochum, took over the business in 2005 and have been growing their product lines ever since.
Life's Abundance provides pet products meant to increase the health of beloved animals.
The Jochums are business experts experienced in the field of network marketing. They're also philanthropists, and include some of their charitable work alongside business information on their website. They are clearly seasoned network marketers themselves, understanding the arena and how to succeed in it.
So why, then, does Life's Abundance encourage one of the oldest network marketing techniques, that has been proven to fail for so many?
How to Ineffectively Market Life's Abundance
The model suggested by Life's Abundance is similar to many other MLM's - take products to your friends and neighbors, and eventually those who love you most will support your business venture.
It's been shown, time and time again, that this model just doesn't work. It's not scalable. The more effective method harnesses the power of the internet to grow your downline and sell products.
So why do MLM companies still use the old "friends and family" model?
The Psychology of MLM's
The unfortunate truth is that people are much more willing to sign up for a network marketing opportunity if they feel that all they need is to share a product or service with their friends and families. It sounds easy. We can all find a few people who love us and would support us no matter what. After all, isn't this how we raise money for our children's schools and camps?
The worst part about this MLM model is that a lot of people end up buying the gig, hook, line, and sinker. The notion that a few home parties can lead to long term, passive, residual income is enough to make anyone curious. Add on a Mercedes Benz and a fancy house, for little to no work, and most people are pleased to sign up.
Creating Long Term Profits
But for those who are serious about creating a long-term profitable business for themselves by partnering with an MLM company like Life's Abundance, take a few minutes to first consider the investment. A few hundred dollars doesn't seem like much, but those dollars can quickly turn into thousands, and hundreds of thousands, if you prepare yourself for success first.
Nothing in life is easy, and network marketers shouldn't expect any program they join to be free money. It's crucial to take the time to educate yourself about how to run a great business before you buy into the hype.
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