subject: Since the crisis hit home appliances small and medium business success Breakthrough - appliances, th [print this page] Since the crisis hit home appliances small and medium business success Breakthrough - appliances, th
Aggressive economic crisis, and the face of unexpected crisis hit, the performance of different industries had different resilience. Emerging trend in recent years as small household appliances industry, able to withstand the challenge from this round it?
Jiabao Prime Minister said: "In the face of economic difficulties, confidence is more important than gold and currency." Number of "home appliances of all" first-line feedback and market research reports showed that small appliances small and medium enterprises to withstand the crisis at this stage attack, and is more full of confidence in the response to the challenge even more difficult!
Crisis situation in home appliance industry as a whole
Wall Street financial crisis swept rapidly sweeping across the world, this sudden financial crisis, momentum for the global economy has brought a severe blow in mind. As global economic integration, the crisis has gradually affected the world, and thus trigger a "new world order" is increasing. Chinese manufacturing enterprises, especially in foreign-based manufacturing company based in the chill was blowing at the same time, due to withstand the pressure of a small forced to close down close down. So, small home appliances manufacturing enterprises in this financial tsunami has not affected what?
Tube on October 17, with 62-year-old font?? Collapse of the Hong Kong Tai Lin appliance first case occurred across the board, to the part of the small household electrical appliances manufacturer to bring a burst of small panic. However, the domestic home appliance chain giant Gome and Suning are difficult to win, to overcome the positive attitude adopted during the emergency adjustment strategy is to take seriously to analyze the crisis hit, home appliances manufacturing enterprises terminal circulation was not affected. So even though home appliance chain marketing by small-scale turbulence, but not enough to constitute a threat to close down manufacturing enterprises stop production factors.
Fuji Po marketing official said, although the small household electrical appliances industry, this year's fourth quarter than in the past seemed a bit nervous, but Fuji treasure rich with a comprehensive product line, introduced a refreshing look and high-technology and product performance in practical One new product, from order point of view does not currently less than usual, especially in gourd-shaped humidifier, using 3D color control technology and electric baking pan cooker series of these products, especially by consumers. Kang in Shunde Ronggui Star appliances is boldly signed as Brand Ambassador Michelle Reis, the desire to grab a larger market.
Throughout the small household electrical appliances manufacturers, currently producing small home appliances small and medium enterprises are concentrated in Guangdong, but seldom corporate bankruptcy news. On the contrary, many of the functional, the appearance of innovative, practical little electricity, such as humidifiers, disinfection cabinets, cooker and soybean milk and other production enterprises is still good business. OAK Soymilk is held in October this year, the marketing meeting, set an ambitious sales plan in 2009. Shunde, Zhongshan, also a lot of manufacturers of small household appliances, electrical appliances, such as Hong Wang, Hui-Phillips wave stove and other appliances and Nigel's marketing shows little spring.
Practical small home appliances favored market
Appliances generally exhibit strong seasonal and regional characteristics such as different product requirements throughout the year. Such as wet spring weather in the South, then drying, dehumidifier, etc. would be out of stock situation occurs in all supermarkets. Into the summer, the average fan, air-conditioning fan and other small appliances by consumers began looting. Region according to local climate characteristics, such as the drying climate in the north like to eat pasta, then the humidifier and electric baking pan such products are subject to market it, but more humid southern climate, easy to breed bacteria, so sterilization container and other necessary appliances, it can not does not become a household kitchen equipment needed electricity.
The winter, people like to eat hot pot Bubu body warm-up, the traditional gas cooking, because the equipment inconvenience and high cost of energy consumption, the reason being gradually replaced by the appliance. Now eat hot pot, whether home or business, all portrait of the selection, induction cooker, induction cooker a general market price of 200 yuan. Thus, despite the overall growth rate of the current appliance market has dropped, but does not affect the overall progress. Especially if this love Ting launch of the "stir the king" series electric stove, not only can effectively replace the traditional stove, the cooking pot in winter it is the first choice.
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