subject: An internet marketing video – Building up to an effective call to action [print this page] An internet marketing video Building up to an effective call to action
When developing an online video for your business, you must have an objective in mind. Whether the video is informational or one meant to directly generate more web traffic and sales, there must be a call to action at some point in the video. But not just any call to action will be effective. There are certain things the online entrepreneur must adhere to if they hope to create the right context for a high impact call to action:
If the video partly or wholly contains slides, do not pause at any one slide for too long. Spending too much time on one slide will see viewers lose interest and stop to follow the flow of the entire video. If it is the quantity of the content of the slide that requires for you to pause for that long, break up the message onto several slides.
Make the most of images do not solely rely on text. A good image will leave a longer lasting impression on your audience. You could take pictures of your product. Alternatively, you can download cost free and royalty free images that are relevant to your business. There are many websites that provide such images. As a third option, you could pick ideas from image websites and then take your own photos. The last alternative is to actually buy the images. This would be something worth considering if the image is exceptional, fits the purpose and is one that would be difficult to find.
Zoom in and zoom out for emphasis But this must be done sparingly too much zooming in and out will make the video seem overly amateurish. If the video includes a slide presentation, you can also use a mouse pointer and highlighters to stress particular points within the each slide.
Quality content Ultimately, the content of the video will play the largest role in determining whether viewers will follow through on the call to action or not. Ensure that the content of the video is consistent with the title of the video as well as the description of links that lead to it. Your audience must find what the title or description promises. It must also be well researched; reviewed and edited a number of times in order rid it of any typos and misrepresentations.
The call to action This would normally come at the end of the video. However, there is no harm with first subtly mentioning in the middle of the video especially of the video is a relatively long one. The call to action may be asking your audience to visit your website for more details. Or it could be directly urging them to buy a particular product. But a direct urge to buy must be done carefully hard selling can backfire. A gentler, persuasive urge to buy often has better results. Always remember that the aim is to get web traffic back to your site, and then you have to capture the visiting audience.
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