subject: The Common Sense Approach to Protecting Your Online Reputation [print this page] The Common Sense Approach to Protecting Your Online Reputation
The Common Sense Approach to Protecting Your Online Reputation
Protecting your brand is not just a good idea, its crucial in todays online world. Learn how a little preventative maintenance today can save you heartaches tomorrow.
Your business reputation and online identity are among your most valuable assets, and protecting those assets should be a top priority. The easiest, most effective way to protect your identity is to create content. Lots of content. Good, strong content.
Sounds kooky, right? But the best way to make sure negative comments about your services dont derail your online reputation is to fill the search engines with content youve created yourself. That way, when some crazed blogger drops a steaming pile of negativity on your brand, it will be protected by existing content.
Video is especially good for this purpose. Google loves video and will fill up the results page with clips youve created. Clips whose content you completely control. If the thought of creating a video fills you with dread, take heart. Its easy and there are hundreds, if not thousands, of topics for your debut.
Another good way to create content that will protect your business reputation is to comment on blogs. It gets your opinion out there and helps people know who you are. Select a few high-quality blogs that cover topics youre passionate about. Make it a habit to stop by a few times a week and leave thoughtful comments on topics that interest you. Be sure to include a link back to your website on all your comments so people can get in touch with you that way.
Not only should you comment on other peoples blogs to help establish your online reputation, but you should have and active one of your own. Post regularly on this blog and develop interesting and thoughtful conversations with your readers. Write with passion, but dont get defensive if someone takes issue with your stance. Theres always at least one joker out there who will disagree with whatever you have to say.
Of course, having your own website is a must. Its a breeze to create one on WordPress. If you have a few information products to sell here, including an ebook or two, all the better. Create links back to this site from Twitter and Facebook. Google loves it when you have social media sites pointing back to your website.
Your website, information products, and blog posts will create more hits on a search engines results page and will block any negative comments about your business from showing up in the top results. And thats the goal here creating content to protect your identity and online reputation. Just remember to keep the content coming regularly so you can control what people read about you.
Protecting your identity and business reputation can be as easy as these simple steps. The old saying is so true here an ounce of prevention is worth a pound of cure. It doesnt take a lot of extra work, and if you do it right, youll protect your online reputation as youre establishing your brand.
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