subject: How Mobile Platforms Changed eCommerce [print this page] How Mobile Platforms Changed eCommerce How Mobile Platforms Changed eCommerce
The concept of using phones as avenues of commerce is not something new. Marketing and sales over phones via tele callers has been quite common in the later 20th century. Starting from home shopping over television, to surveys taken over phones communication has always been a key to business progress. In the 21st century, using the mobile platform for commerce has quite different meaning to the phrase. Now, retailers online actually have virtual showrooms displaying products and application payments options. Mobile commerce is so popular, that 40% of all home shopping is done via cell phones, and the bulk of it in America and UK. But as smart phones grow more popular, the developing Asian markets are also falling in tune to the trends.
Retailers online have had to adapt their systems for phones since 2008 because of the change in the market. Smart phones have been with us since 2001 and available affordably all over the world by 2005. However, the network providers had to catch up. By 2008, 3rd generation mobile Internet was commonly available. This allowed super fast Internet bandwidths over wireless Internet. Today, 3 years later, we are heading to 5th generation devices and communication technology. People have replaced laptops and desktop PCs for mobile devices as the most common way of Internet access. Far more portable than laptops, and always online, phones became irresistibly popular.
Today, mobile commerce has called for retailers to better their services. Using Internet over the mobile devices and touch screen smart tablets is quite different from using computers. The same websites visited on phones will not be as user friendly or attractive as on PCs. The new devices have touch functions and smaller screens. The websites and virtual galleries have to be made accordingly. Let's check out some of the vital aspects of using the mobile platform for business and shopping
#1 Touch screens: Computers have more human interface devices like the mouse and keyboard. Touch smart devices make typing long texts a pain. It also makes on screen navigation quite different. The web pages must be small and precise, with no huge texts or graphics covering the entire page. Options must be available on finger friendly tabs that are easy to select. This vital operational aspect must be looked into when preparing for mobile commerce.
#2 High Definition and 3D galleries: The new websites built for online shopping have to be up to date with the latest power media. HD and 3D graphics are vital aspects to success. By adopting software that is made with such high end facilities are vital to fight off the competition. Retailers online thus need to resort to mobile software developers especially proficient in making such high definition galleries. When the product is displayed attractively, they sell better the golden rule of showrooms or virtual galleries!
#3 On Application Money Transactions: Because typing and text inputs are such a pain, repeated entering of credit card numbers isn't quite a good phone commerce option. People prefer instant solutions that allow their phone to be the payment medium. The phones register as your unique banking devices and the mobile platform is the auto banking platform with new on app payment systems.
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