subject: The Buyer and the Chicago Auto Sales [print this page] The Buyer and the Chicago Auto Sales The Buyer and the Chicago Auto Sales
For those looking to purchase a new or used automobile, the city of Chicago offers numerous choices for practically any type of car that is available to the average consumer. This puts a large amount of purchasing power into the hands of those who are looking to potentially buy a car due to the vast amount of choices available. However, all of these choices can create a certain amount of confusion for the consumer as well, which is why there are many organizations and websites online to expose those auto dealers that rely on outdated sales tactics and a high pressure environment instead of focusing on the actual performance and rating of the vehicle itself. It is considered to be a very good idea to perform a due amount of diligent research before choosing one dealer over the other. The reason for this being that there are many Chicago auto sales lots that are very reputable while there are a few that attempt to lure customers in and sell them overpriced vehicles through shifty sales techniques and flat out lies.
No Pressure Sales Over the last two decades, it has come to the attention of many Chicago auto sales managers that high pressure sales techniques are out dated and should no longer be practiced. In the past, customers who drove on to the lot at a car dealer could not step out of their vehicle before he or she had a sales person at their door. Things got so bad that some people considered these types of actions harassment and began reporting these car dealerships to the Better Business Bureau. Eventually, after numerous investigations into car dealers across the United States, it was found that far too many dealerships participated in these less than stellar sales techniques, which prompted some car dealerships to decide to make a change. During the early 1990's, many car dealerships started advertising their "no hassle" policy where potential customers would not be greeted by a member of the sales staff until he or she asked for help. This helped to reinstate the general population's faith in the purchase of vehicles and those companies that participated in these types of sales techniques greatly benefited from this. As more and more people began to frequent car dealerships that advertised the no hassle sales promise, other dealers began to think of other ways to make their car sales seem more honest and transparent.
No Haggle Pricing
Another idea of Chicago auto sales managers was to bring in the aspect of a "no haggle" policy where customers were shown the actual price of the car instead of a sticker price that would later be negotiated. At first, this did not seem to work as many Chicago auto sales staff found that no matter what type of price that the dealer listed, there were always many people that wanted to ask for a discount. However, to combat this behavior, many dealers began to give their sales staff copies of Kelley Blue Book values to carry with them when they were on the lot. This way, the sales staff could show the customer what the actual value of the car was as opposed to the price that the vehicle was being sold for on their lot. This greatly helped out in the fact that once people realized they were getting a good deal, they were more willing to pay the actual sticker price without the haggle. However, it was also said to be helpful to know the Kelley Blue Book value before stepping on to the lot so you can make sure that the sales person is being honest.
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