subject: Ford take over the world with new Global Marketing strategy [print this page] Ford take over the world with new Global Marketing strategy
The "One Ford" global strategy is in full swing, the strategy will see all future Ford vehicles sold globally including the Ford Fiesta and Ford Focus. Ford have been marketing this "One Ford" strategy quite aggressively ensuring consumers know of it and what it means to Ford as a business.
To market this strategy even further the Ford Fiesta has embarked on a 15,000-mile round-the-world trip that will see Ford Fiestas visit a total of 21 countries. The round-the-world programme will take over 50 days to complete. It has already covered North America with the rest of Europe, the Middle East, Asia and Australia to conquer.
Ford has been keen to highlight this new "One Ford" strategy in the UK, the engines for the Fiesta are built here and historically Ford has manufactured a lot of its cars in the UK. During the Ford Fiesta's 500-mile leg across the UK, the car stopped off at Ford's Bridgend engine-plant - where the car's 1.6-litre petrol engine is built.
The Fiesta also stopped by in London where the Business Minister Mark Prisk drove the Ford Fiesta in Westminster in recognition of Ford's significant investment and manufacturing footprint in Britain. He commented, "It is a great achievement for the UK that nearly a third of all the cars built by Ford globally will have an engine that's been designed and built by Ford in the UK. It is a good example of the UK as a world-class manufacturing base that can successfully export all over the world."
Ford manufactures the engines in Dagenham, East London, and Bridgend, in Wales, engineered at the Ford Technical Centre in Dunton, Essex, are being exported around the world. The engines power the new generation of Ford vehicles that are designed to be sold globally.
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