subject: A brief trip around SEO analysis [print this page] A brief trip around SEO analysis A brief trip around SEO analysis
SEO analysis generally comes before anything else to do with optimisation. It comes before you've hired a search engine optimization company, often before you've even refined your list down to a few contenders. Many companies offer free search engine optimisation analysis before you sign, and you can discuss free SEO analysis with us at SEO Consult.
It can help for a site owner to know what SEO consultants are looking for even before any search engine optimisation work is to be done. This can help you to gauge the strength of your site and recognise the level of work that is going to be necessary. Some of the best indications can be found by looking at the websites that rank top for your industry, but in general, here are the qualities that are common in successfully optimised websites:
*Keywords in all the right places: There are standard areas for keywords. SEO analysis can reveal whether these areas are blocked or already naturally good.
*Usable and easy navigation: A lot of sites get themselves into trouble with over-complicated navigation.
*Swift download of pages: A fast site is a good site in terms of SEO. If your pages load slowly, the reason will need to be hunted down.
*Good content: A site with content that works won't have to spend time drawing up new content. Existing content can be optimised.
*Friendly design: Layout can have a big effect on how usable a site is, affecting your SEO.
*Existing position in the SERPs: If your site already had prime position with the search engines, you wouldn't need a free SEO analysis. However, your existing position can be built on.
*Useful information: This is more important to users than search engines, but it can help your SEO. If your content draws traffic, search engines notice.
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