subject: Business Name Search - Increasing Sales By Making Sure Customers Know Your Name [print this page] In the world of business, getting word out that your company exists and making sure customers know you exist, and what your business can offer them, is the key keeping the company going. There are numerous ways to ensure that when a potential customer conducts a business name search, they get the name of your business returned in their search results, whether your company is big or small. Some of these ways will cost some money, others are completely free. But all of them should help even the playing field if your business is a small one, fighting for market share with the big boys.
One of the first things to do when you have a business and want to be noticed when someone does a business name search, is to be listed in a business directory. These kinds of directories simply list business names, usually grouped into various categories based on what type of business it is, and they list general information such as the business address and the business phone number. Business directories used to be found in printed form, and they still can be, but most have migrated online, like most other printed media. There are many directories on the internet. Some may charge a fee to be listed, while most provide the service free of charge.
The next most important thing to have to draw in customers that conduct a business name search is a website. There is no reason in 2009 for any business to not have its own website. These are the quickest way to get information out there to customers who are interested in your company. Often times, the web will be the first thing many will turn to when they want information about a business. A website can be obtained from a company that specializes in web design or it can be acquired from a freelancer who also does web design for a living.
Once you have a website set up, the next step is to make sure that when someone does a business name search on the internet with an online search engine that your company's name is returned in the search results. The best way to ensure this is by using what is called search engine optimization (SEO). This is a way to help search engines recognize your site when certain keywords or key phrases are typed in by the user.
by: Troy Truman
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