subject: Name Ideas For Your Australian Home Business [print this page] Name Ideas For Your Australian Home Business
The recent global crisis left thousands of people jobless. That is why home businesses became a very good alternative as a source of income. There are literally hundreds of new Australian home based online businesses being launched every day. With the help of the forthcomng National Broadband Network, virtual business will be much easier to set up than ever before.
The idea of starting a home business is very popular now, but there is plenty of competition - so you will need to have a competitive advantage.
Starting a business, whether home based or on site, should have a well thought out name. Why? First impressions count so the issue of your business name is an important one.
A good choice of home business name should be straight to the point, descriptive of your business (optional), and most importantly, has recall power. The more attractive the name, the more chances of easily attracting clients.
Coming up with a name is not as simple as one would think. With all the competition out there, a new business name has to definitely stand out. Careful planning and research is actually required to get the best possible name for a home business.
Here are some helpful tips that can be used to help you find good Australian home based business name:
Using Owner's Name/s - Using the first name, last name or both can add credibility to a home business as it appears that you are willing to put your name online to guarantee your merchandise. Although, by using names, the business purpose is not clearly defined.
Adding Descriptive Words - This can give a clearer view of what the business is really offering, although can sometimes tend to be very generic.
Adding Motto Or a Tag Line to the Name - This adds a descriptive phrase of the business' goal or guarantee.
Creative Yet Catchy Name - A short and easy to recall word that is hard to forget. Good examples are Nike, Google, Yahoo, Apple, Pepsi etc. They are creative AND easy to spell.
Use of Business' Strongest Point As the Name - This type of business name will describe to the consumers the business' strongest point in a few words. An example is Overnight Suits, which can be a suit maker that can finish an order in one day.
Customer Benefits - Using words that describe the benefits a client will get when using the home business products or services. An example is Relaxing Home Massage.
Finding the best name for a home business is the the first crucial step. The next thing to think of is the logo to be used together with the business name. This is as important as the name itself as this will also represent the company's image. Again, creativity is needed to come up with the best logo.
When the logo and name is done, it is wise to make sure that no other person is using the exact same name. One can do it by looking it up in the directory or by simply searching for it online.
A great name and matching creative logo are important identifying tools to boost the potential success of an Australian home business.
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