subject: Online Advertising – Cost-Effective Way of Reaching Global Audience [print this page] Online Advertising Cost-Effective Way of Reaching Global Audience
Online advertising is undoubtedly the most cost-effective way of reaching a wide set of audience in least possible time. An effective internet ad campaign is all that is required for a business to make its presence felt in the global marketplace. While internet adverts allow a business to raise the profile of products/services it offers, the impact of newspaper and magazine advertising can never be undermined.
Even in this era of computers and internet, newspaper and magazines still hold their place among the readers. With most reputed magazines and newspapers having made their presence online as well, most readers (who are also internet savvy) prefer to visit the websites of their favourite newspaper/magazine on daily basis. Furthermore, the ads published in these newspapers/magazines encourage a strong feeling of trust among the targeted audience. Being internet savvy, most of these readers look online for the products/services they find advertised in their favourite daily.
For this reason, the trend that's fast gaining popularity among businesses is that of using a combination of the two that is newspaper and online advertising. There are various good ad agencies that let the businesses benefit from this unique combination of print and online media. The trust that the readers have in their favourite newspaper and the convenience of shopping from home (that the internet provides) make way for increased sales of the businesses that use this combination.
Online advertising greatly complements newspaper/magazine advertising, as the audience of newspaper websites and colour supplement of printed newspaper can be quite different. It's found in surveys that most newspaper readers look online to find latest information about the products/services advertised in their favourite newspaper.
While internet provides the products/service with vast exposure to the global audience, newspaper advertising facilitates the decision making process for the readers who might not find the online adverts as trustworthy as the ads published in their preferred newspaper.
Businesses that find the cost of getting an ad published in the print media to be dauntingly high and believe that they would be able to reach only a small group using print ads should go for this combination. Using this great combination helps the businesses keep their ad costs in check while reaching the global audience.
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