subject: BG "false door" reflects the conservation of foreign products in China to survive-BG, forgery, auto maintenance - auto products indu [print this page] BG "false door" reflects the conservation of foreign products in China to survive-BG, forgery, auto maintenance - auto products indu
Tigers have nap time. Recently, leading U.S. Automotive Maintenance BG tired of the brand. October 12, 2009, the United States in the Southern Metropolis Daily on the BG company statement said China's total raw BG Proxy False, so some stations use BG products 4S, owners suffer huge losses. Message 1 East. I interviewed in Beijing and Hang Ming Import & Export Trade Co., Ltd. is responsible, he said he was out of character and Henry had never false security. Now, BG is inconclusive false door event, but in any case, BG owners in the eyes of the general status of fear is to greatly reduced.
BG off the agency's distribution rights, quickly select the other trading companies in Beijing as the sole agent in China; while the original agent Ming and Hang the company also received another brand of foreign conservation agency, and the re- open the road to promote the brand in China. According to sources BG side, after the agency changed hands, the channel number of other commercial customers often "harassment," and even some of troublesome. It seems, BG does take some time recovering, and resume, the Chinese market if they would buy it as ever remains to be seen on the BG.
Foreign companies have always been optimistic about the vast Chinese market, the huge population of 1.3 billion, enough to make any enterprise joy. Financial Crisis, overseas Sell The shrinking market for the Chinese market more like a delicious cake, and anyone can bite one in the mouth. So, we all know, is the market to attract multinational companies, but has always attached great importance to multinational distribution channels. Today, consumers own channels and more seriously. Social progress and economic development, make people more intelligent, they only care about the product itself, but also concerned about where the product originated.
The so-called sales channels, the product is transferred from producers to consumers through the channel or channels are. It is composed of a series of interdependent organizational structure can also be said that the product from the producer to the user through the circulation process of linking all aspects of the formation of the channel. Sales channels starting point is the producer, the end is the user, intermediate links including wholesalers, retailers, business services (such as brokers, market, etc.).
China Europe International Business School strategy professor Pusheng Hu's opinion, the channels though valuable, but only within a certain time value. If your dealer home farm, and your piece of the channels disappeared. The value is realized so channels, can now bring the benefits to business and benefits. Therefore, many companies have chosen to change agents, often due to the interests and benefits provided with bias, affecting the realization of value. Over time, the channel becomes more standardized and the number is increasing. In this case, local companies will gradually lose their channel strengths. In addition, multinational corporations will enhance their power of control channel, if possible, since they will develop their own channels. After all, is the eternal pursuit of the interests of value. Replacement of foreign enterprises in China
agents, sales channels will be affected. The original agent is bound to already loyal audience from the Chinese culture, and these audiences may be because of the change agent defections, and then on the business losses. Many years of large enterprises in China have such a consensus: only the agent has remained stable, the two sides Cooperation With long and close, can guarantee the long-term development, thus better reflect the commitment to customer service has always been. For example, BG change agent in China, the original group of customers may be lost with the original agents and instead choose a car care brands.
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