subject: This Is How You Can Harness The Power Of Adwords [print this page] This Is How You Can Harness The Power Of Adwords
This Is How You Can Harness The Power Of Adwords.
It is very often believed that Pay Per Click marketing is a very difficult thing to master. That's why so many people, spend hundreds, even thousands of dollars before they get to grips with adwords. To become profitable with PPC, is something that many people fail to achieve, and in fact, after losing a considerable amount of money, many marketers simply give up.
To be successful with PPC, you have to be extremely vigilant about your campaigns. You must monitor them carefully, and end those that remain unprofitable for a long period of time.
What is most important is to monitor your CTR (Click Through Rate), because if it is very poor, your ads will cost more. It will take more money for the same number of clicks your competitors might get if they have a better CTR.
Remember that if your CTR is very low, you need to tweak your ad copy. Look at your competitors' text, how they use it and attempt to make yours better. Especially think about getting inside de minds of your prospective customers, your visitors, and imagine how best to help them when they choose a particular word or phrase.
You need to test multiple versions of your ads, by split-testing to find which ones are the best. This way, you can keep an eye on your quality score (QS). If it is too low, then you need to do a few things to get your quality score up.
The cost you have to pay for your clicks will be reduced, when you manage to increase your QS. The quality score, takes several factors into account for its ranking algorithm, and Google doesn't release the details of every single one.
They give you a little general advice, but it's not really enough for most people to dominate Adwords right away. The experts, after a lot of experimentation, have come up with some guidelines than can help improve your quality score.
Take care to have each campaign's keywords phrases on the landing page itself. Don't use the keyword "golf carts" if the word "carts" doesn't appear anywhere on the page. Or your QS could be brought down.
If your landing page is just a single page with no internal links, don't think that Google is going to favour this type of websites. So, add links to relevant products, articles related to the niche, or pages such as a privacy policy, terms of service, and a contact page.
You also want your campaigns focused on a few highly related keywords phrases each, such as one for the product name only, another for long tail phrases, and a third for more broad keywords. So, make sure you target those keywords in your ad.
Say you have "golf clubs", "golf bags", and "golf club warmers" as your keyword phrases; you then want to use at least one of those phrases in your ad. You could have something like "Golf Clubs, Bags, and Accessories" in your ad. The words people search for, will appear in bold in your ad, so the more of them you have in your ad, the more likely it is to be clicked.
And now for something extremely important: you should carefully track conversions. You need to know a way to track which traffic came from AdWords if you're sending traffic from more than one source. Think about conversions as the most important factor in the success or failure of any pay per click campaign.
G Calvo
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