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subject: Information Regarding Online Press Releases - Is It An Urban Myth? 2 Major Issues to Comprehend! [print this page]


Information Regarding Online Press Releases - Is It An Urban Myth? 2 Major Issues to Comprehend!

Online press releases are often mentioned in virtually all guides on how to succeed online. There is nearly universal acceptance that to succeed online you must have frequent use of this marketing tool.

What many of these articles and stories fail to tell you is that they only have value if you are willing to pay the price. Yes, there are thousands of free online press release sites. The problem is, most of these sites are completely useless.

There are two major problems with most free press release sites:

1) Do not allow a text link back to your website

This means any value for helping your website rank is lost. Unless the article happens to get found by someone (and they rarely are) posting it on that website has little value.

If the free online press release site allows you to have a text link back to your site, there is generally some value. One of the key factors that Google, Yahoo and the other search engines use to determine search engine ranking is links into a website. A text link that uses the search term you are targeting as the anchor text has value to your overall online marketing efforts.

If, for example, you are focusing on the search term "online press release service", you would want to have that search term in your release and the term have a hyperlink to your website, otherwise the value is minimized.

2) Whether or not the website you posted it on is being indexed by Google

Many of these sites do not get fully indexed by Google, Yahoo, etc.

Indexing means that the search engines crawled the website, found the page your release was on, and "read" the content and the links to your site. Again, if there is no active link (many sites do not allow you to have a working link to your site), then there is no value to posting the release on these sites.

Here's a short test you can use. Go to the release site that you are considering using and find the names of a few releases. Then, do a Google search for those titles. If the release comes up (make sure it is on a URL from that site) then at least you know Google is indexing the site. If the release does not come up you are better off not wasting your time posting the release on that site.

We all grew up hearing, "you get what you pay for" and when it comes to online press releases this is true. There are a number of paid online press release distribution sites that are great, but that comes at a price. The best is PRweb, also known as Vocus.

Press releases distributed through sites like PRweb, that allow text links, anchor text, and other search engine optimization elements are worth their weight in gold. Free press release sites may prove to be a waste of your time, and if time is money, these free sites are even a waste of your money.

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