subject: Candle Making as a Home Business Opportunity [print this page] Candle Making as a Home Business Opportunity
Candle making is a billion-dollar industry today. It is estimated that between 70 and 80 percent of households use candles. Many consumers use several each week, and everyone enjoys a favorite fragrance or design. Candles are versatile and can be used to decorate, to distribute a fragrance, to enhance a particular atmosphere or just to provide light during power outages.
Before you decide to make candle-making your home business, try to find some good information on the dangers involved with candle making. You should be aware of these dangers before you get involved with any attempt to make candles.
Candle-making can be profitable for anyone looking to start a home-based business. It is one of the best options for individuals wanting to work from home because it is nearly risk-free. The startup cost often averages around $100. The most expensive investment you will make will be any educational software or lessons necessary to help you create a professional product. However, this is not a "get-rich-quick" scheme. It will require work on your part, but you will be your own boss and set your own hours.
Candles can be made of beeswax, paraffin wax or soy wax. These materials are inexpensive, as are many of the colorants and scented oils that are used. Each ingredient delivers its own particular benefits; the right combination of these will make your candles irresistible.
Many candle-makers have taken the process to new levels with carefully sculpted candles. Wax is malleable and easy to shape when soft, so candles can be sculpted into the items they are replicating. Candles with the scent of birthday cake can be sculpted to resemble a small cake. Floral-scented candles can be created with potpourri embedded into the wax or sculpted to resemble a rose.
Your candle-making business will likely prosper from word-of-mouth advertisement. Crafters who create candles can always take advantage of craft fairs and festivals, in addition to showcasing their products at nearby stores and markets.
Your candles should have several important features. They need a pleasing scent that doesn't fade. They need to have a well-designed appearance that highlights their color and shape. Finally, you will need to price your candles reasonably, keeping in mind that the average price for a candle can vary widely from location to location.
The best method for determining prices in your candle-making business is to visit stores in your area and check your competitors' prices. Can you match their prices? Can you place an even lower price on your candles? What is the pricing for the candles that appear to sell the most?
You can keep your prices low until you develop a regular clientele. You can always increase your prices as your candle-making business grows. Established candle-makers often charge $75 for a tall pillar candle and more than $200 for a highly decorative custom design.
You should have a good idea of who your target customers are, which will help you define your product. Will you be creating aromatherapy candles? Do you believe targeting a more organic market with soy candles will better serve your creativity? Do you plan on using all-natural products in creating your candles?
If you really want to develop a broad base of clients, you should be prepared to create a website. The Internet can bring you a customer base from all over the world. You can choose to keep your business local or make it an international business and ship your products to customers around the world. Take the time to determine the right mix of product and marketing that will make your candle making business a success.
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