subject: Top 10 Marketing Success Secrets for Businesses [print this page] Author: Anthony Mora Author: Anthony Mora
So, with that in mind, the following are mytopten marketingsuccesssecretsforbusinesses.The trick is not to implement all of these, but, through trial and error, to find out which work bestforyou. 1) Yes online exposure is crucial, but dont ignore the traditional media.Being featured in the news is the best way to gain credibility and validation and reach your target market. 2) Position yourself as an expert in your field, not simply as abusinessowner or entrepreneur. 3) Write and send out press releases to the media, but also write press releases to post on the internet and reach your audience directly. 4) Post your releases on free press release sites, or use the most inexpensive option on a fee-based press release distribution service. 5) Write articles giving valuable tips,secretsand, information about your field and post them on article sites. 6) When writing, dont focus on your product or service, focus on solving your customers problems. 7)Shoot short videos of you talking about your area of expertise and post them on Youtube and other appropriate sites. 8)Searchforblogs in yourbusinessarena or field of expertise and comment on them.Dont promote, but communicate. 9) Find appropriate social media sites and connect directly with your target market. 10)Create a blog.Make it interesting.Post on a regular basis.Tell a story.Solve problems. Ask questions. Be creative.Have fun with it.Communicate with your audience. Never forget that yourmarketingcomes down to your story.The most powerful brands have established themselves by developing an effective compelling story.Remember, your message defines yourmarketing.So, thats your starting place.Find your story, then start at number one and start building your own, unique successfulmarketingmachine. Copyright Anthony Mora 2009About the Author:
Anthony Mora began his media career as a freelance journalist for such
publications as Us, Rolling Stone and other local and national
publications. He served as editor-in-chief of two Los Angeles-based
entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.
In 1990, Anthony formed Anthony Mora Communications, Inc. a Los
Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets.
Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, "Spin to Win" can be utilized by heads of major corporations, small business owners, and entrepreneurs.
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