subject: MLM Recruiting Tips for Home-based Business Opportunities [print this page] MLM Recruiting Tips for Home-based Business Opportunities
Whenever I speak to fellow business people, we share stories about how our customers want things simple. They do not want complicated product instructions, they just want simplicity. There is no other business opportunity today that has simplified the work involved than a multi-level marketing company. MLM businesses need to make it easy since the growth of the company is based on recruiting new representatives who are trained by the previous person. Lead generation is critical. Most people join a MLM to reap the rewards of leverage. The leverage is created when leads are converted to recruits, who then use your training to build their own team. This creates exponential growth in the organization. To become wealthy in multi-level marketing, you need to master the art of networking and recruiting.
The key to success in any business is hiring the best person for the job. Now what is the job of an MLM business representative? Sales. You need to find representatives who love the role of a sales person. The recruit will need to develop prospecting skills and people skills. Everybody knows a sales person who is so likable even though they are always selling. Why are they successful? They know how to entertain and they know how to be engaging. If you know anyone whofits the above description, they will be perfect for MLM recruiting. Can you teach this skill? That is a great question. If you are willing to teach people the system, and the people skills, you also need to have a recruit who is teachable. I would not hire anyone who is not coachable.
What types of people should I recruit?
I do not recommend recruiting friends and family unless they can fall into the key segments of the MLM talent pool. Here are three groups from which to recruit people with the above characteristics for your MLM business:
Group #1: People interested in the internet/home business industry but are not sure about where to start. Or maybe they are not performing well in their current business of choice, and are ready for a breakthrough year.
Group #2: Entrepreneurial people with a few success stories, yet are working hard on those success stories, up to 100 hours a week. They yearn for something that can leverage their input. A similar style is the person who has jumped from opportunity to opportunity, each time hoping things would work out for the better. The similarities is that these people are entrepreneurial.
Group #3: Successful networkers who are currently building their business with a traditional offline marketing strategy. They are ignorant about the marketing on the internet.
How do you recruit from these people groups?
The key to recruiting for your MLM business is marketing. Unfortunately, many MLM and network marketing companies train their new members to make a list of their family and friends, do cold calls, purchase leads, and invite people to the presentation. The problem with this method is the low conversion rate. Although these marketing strategies have worked for a many people, using this style of marketing requires effective selling skills, active listening skills, high self confidence, and long hours talking to people without qualifing their interest level.
Frankly, most people do not have the time to prospect. I found entrepreneurial mothers became facinated with the concept of internet marketing. Just like offline marketing, online marketing does require a lot of work, at least in the beginning. However, internet marketing does provide leverage. Once you publish work on the internet, it can start working for you. People find you through your presence on the internet. A marketing strategy that leverages the broad reach of the internet will help you best leverage your time.
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