subject: Take a look at international franchise opportunities [print this page] Take a look at international franchise opportunities
Franchise opportunities have become a much more attractive option for people looking to own their own business. Purchasing a franchise gives you access to a proven business model, support and a high success rate. Once a franchise becomes successful in the United Kingdom, you may then start to look at international franchise opportunities. One of the most famous international franchises is McDonalds, with outlets all over the world. There are many reasons to expand overseas, especially if you feel that there is an existing market in the country of your choice.
Before considering international franchise opportunities, you should consider the laws governing franchise businesses. Many countries have strict laws regarding franchise businesses and this could affect your business.
The most common type of international franchise is Master franchising. This presents an opportunity for a person or company as a master franchisee to buy the rights to sell franchise opportunities on behalf of the franchisor in pre determined areas. There will usually be a set agreement between the franchisor and master franchisee for the franchise fees and royalties, with an agreed percentage split.
As the master franchisee will have a sound knowledge of the local economy and a possible market for the merchandise or services, the franchisor will rapidly build his business. In return, the franchisee will be able to use the existing business model and receive support from the franchisor, although the master franchisee will have full control over the franchisees.
Here at Cash Generator we offer a proven successful business model, which has lead to our total group retail sales rising by 34.7 percent. As we are hugely successful in the United Kingdom, it is a natural step to expand into Europe, with a master franchisee that has the knowledge of the target market in order to assess compatibility with our brand.
The advantages of international franchise opportunities for both franchisor and franchisee are many. The franchisor will not have to invest as much capital, as the cost will be shared with the franchisee, therefore reducing risk. The development of the business will be much quicker as the franchisee will have knowledge of the local demand for the merchandise, as well as being fluent in the local language, customs and laws. The master franchisee will have his own business whilst knowing that he has a proven business model to rely on and support from the franchisor. As a result of this support and business model, the success of the business will be much faster and a lower cost to start up than a traditional business.
There are also possible disadvantages for the franchisor and franchisee when embarking on international franchise opportunities. A reputable franchisor will sort out any barriers with the language, international laws and any potential issues with the trademark. A franchisee may be concerned that they will not receive adequate support and guidance which could lead to the fall of his business. Therefore, to ensure the security of both parties, it is necessary for adequate research to be carried out before embarking on this route, and a franchisee to only deal with a firmly established, reputable franchisor.
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