subject: Insurance Agency Sales And Marketing Best Practices: The Elevator Pitch [print this page] Insurance Agency Sales And Marketing Best Practices: The Elevator Pitch
One of the most basic tools in insurance agent sales, the elevator pitch, is also one of the most difficult to perfect. The concept is simple: you're in an elevator with the executive who will decide whether or not to buy from your company. You have only 30 seconds to impress this executive before the door opens and the sale is lost forever. So how can you do it? While there is no magic bullet, at StartUpSelling we've developed several best practices your insurance agency can utilize to ensure the best chance for success.
Be succinct. Your pitch should be 30 seconds or less preferably less.
Create "simpatico". For example, "We work exclusively with Los Angeles-based grocery distributors like you."
Specialize. You can't be all things to all prospects, but you can be the only thing to a specifically targeted prospect. Vertical is good.
Be different. Saying you can save a company money or offer great customer service, is yesterday's news. Offer something unique you must command the prospect's interest.
Sum up your value proposition in a few bullet points. You can save all the nuances and extras for after you've gotten the prospect's interest.
Close with a call to action. Your pitch must end by requiring the prospect to make a decision even if that decision is no. Remember, it's not the "yes's" or "no's" that will kill you, it's the "maybe's"
The elevator pitch can be daunting. In the first 30 seconds of hearing your value proposition, your prospect will decide if they are interested in learning more, or if there is no chance of a fit. However, by utilizing these best practices, you can craft a pitch that will open doors, generate interest, and move you closer to the sale.
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