subject: B2B Online Marketing: Reach the Global B2B Community from Your Desktop [print this page] B2B Online Marketing: Reach the Global B2B Community from Your Desktop
There is no better tool now available to small businesses than B2B online marketing. Given the prevalence of industry-specific websites, Facebook and Twitter, as well as a variety of email programs and services, small-to-medium enterprises (SMEs) can create and implement comprehensive and effective B2B online marketing strategies at minimal cost.
Thousands of SMEs have taken the social media plunge many have hired consultants to help them build and execute their B2B online marketing strategies. According to a recent report from AMR International, B2B online marketing was worth $3 billion in 2009 and should grow at an annual compound rate of 12%.
Social media spending is forecast to rise the most dramatically during the next three years, with a 21% compound annual growth rate. Other individual B2B marketing sectors with predicted growth rates higher than the overall rate of 12% include lead generation websites (17%) and online marketing services (15%).
Annual growth in US B2B online marketing spending is forecast at 8% in 2010 and is set to reach 14% by 2012.
According to a study from King Fish Media, Hubspot and Junta 42, three-quarters (72%) of companies currently have a social media marketing strategy. Of the 27% without a social media marketing strategy (1% were undecided), 80% plan to have one within the next 12 months. Only 11% of companies without a strategy don't plan to implement one in the next 12 months, with 9% undecided.
So what have you decided for your small business? If you're looking for one of the best, most cost-effective ways to use B2B online marketing to reach a global audience, ExpoGlobalOnline.com is an innovative new business service that leverages the power and reach of the Internet to deliver simple, cost-effective information and virtual exhibition solutions to the international business-to-business (B2B) and business-to-government (B2G) communities.
ExpoGlobalOnline.com has combined a global business information directory with a virtual exhibition centre, providing users with a cutting-edge, B2B online marketing platform. The site's unique interactive environment supports more than 180 interconnected national trade showcases, each presented as a comprehensive business information source and virtual trade exhibition. For more information, please visit www.expoglobalonline.com.
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