subject: Four Questions About How Local Clothing Brands Touch The Global Market? - Local Clothing Market - [print this page] Era after the crisis, we face circumstances have changed, ideas changed, the height and breadth of vision has changed, China Clothing Industry should lead the vision of a development perspective, globalization, look at the global market, and continue to plan, ongoing efforts. In recent years, the fashion industry on "going out" is increasing. Many experienced a rapid development of the brand on the vast overseas market gearing up to try it. Many entrepreneurs with a "bigger and stronger," the dream, trying to plug into their own brand banner to the field of foreign business. Domestic enterprises into the international market, the time it arrived yet?
2010 years, the number of Textile Clothing industry occasions, I heard the most is the future of China as "clothing power," the description of four prominent features.
China National Garment Association Executive Vice President Jiang Heng Jie's interpretation of these four characteristics: First, China should be in the global textile and clothing industry occupies a leading position in the chain, scientific research, technical standards and industry standards must be the global leader; 2 China's fashion culture should have an international voice. In London, Milan, London, New York, Tokyo and other world fashion center, garment should be accompanied by the national status, reputation enhancement, to establish a permanent fashion style, rather than short-lived; Third, the influence of Chinese clothing brand to be the global radiation to create the world recognized brand selling, leaving a story, content, moving the brand culture, expressed through the market to consumers. In this process, we should particularly dependent on global sourcing team to establish business; Fourth, China's clothing enterprises to start with a strong global market control force, on the whole Global Services Changing equipment market to play a certain influence, and further enhance the ability to resist risks.
These four points, standing at the height of global competition, directed at international industry and brand development. The next ten years, the domestic garment enterprises will enter a new period of development. As high-speed growth of its brands, will face increasingly powerful opponents, the competition for the market may only rely on "local forces" have been unable to complete this mission.
So how international how to get the road? Domestic brands to take advantage of this "flat world" of rich external resources? How to stand by the path of a new starting line? Problems are many, in fact more than one answer.
1 asked international, we have started?
Q: Many local businesses are on the road ... ...
Clothing & Accessories Co., Ltd. in Shandong Choulan autumn and winter at the order, the reporter saw the end of the new runway shows, the curtain call out of the design team have brown hair, high nose bridge of the "Alien face"??? Her to from France, is Choulan a member of the design team.
This situation is not the first time, in which local enterprises, more and more "foreign friends" into our clothing is brand team.
May be due to the existence of this French designer, Choulan Chairman Wu Jianmin themselves as a "positive way to go in international business" attitude is even more "hard air." In his view, Choulan corporate positioning is very clear??? Eventually is to become a world-class organization. "In fact, Choulan is now international business." He set his own theoretical analysis, "reform and opening up, we are all Chinese enterprises, the members of the World Trade Organization, we are all international companies. The so-called international enterprise, is to use the international people, objects to run the business, not only is marketing the product abroad. "He said:" We are talking about international, are narrowly defined international??? to products sold to the United States is international; Lenovo acquisition of IBM is the international ... ... This is just part of the concept of internationalization. "
His analysis, broadly speaking, Choulan from the creation of the day, is a "is globalization" of the business??? Used from France, Italy Fabric Involved in international procurement; use of foreign models walking down the catwalk, take pictures, design team, the introduction of international design talent in the stores with brands from around the world with competition. "If their products, brand and culture to the world of target market, so the company reached a higher level of internationalization, Choulan are moving in this way." Said Wu Jianmin assured.
by: gaga
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