subject: Green Consumer Attitudes - Automotive - Market Research Report On Aarkstore Enterprise [print this page] Introduction Introduction
As the automotive industry develops products and services to target environmentally conscious consumers, they require sophisticated intelligence. This brief presents and analyzes over 9,000 responses in 15 countries across three regions, that related specifically to the automotive industry, providing a base for advancing product development and marketing strategies.
Features and benefits Detailed analysis of consumer perception about electric and hybrid vehicles compared to conventional cars.
Intelligence on drivers and barriers to the uptake of electric and hybrid vehicles.
Recommendations on how to harness the purchasing power of green consumers.
Highlights
When buying a new car, the initial purchase price and fuel efficiency are the most important decision criteria.
Consumers in the BRIC countries show the highest willingness to pay a premium for electric and hybrid vehicles.
Among wealthier Russians and Chinese, hybrid and electric car ownership seems inconceivable. In other nations, electric and hybrid car ownership seems impossible among those on lower incomes or impractical for motorists on middle incomes.
Your key questions answered
Obtain detailed demographic country-by-country data of consumers who would consider buying a hybrid or electric vehicle.
Establish market penetration rates of electric and hybrid vehicles by economic area by 2011 and 2013.
Table of Contents :
Overview 1
Catalyst 1
Key findings 1
Green Trends in the Automotive Industry 9
Types of HEVs available 9
Other fuel efficient technologies 11
Consumer Attitudes and Beliefs 13
Consumers concerns over environmental problems 13
Climate change and peak oil 14
Consumer Decisions When Buying a New Vehicle 19
Consumer Attitudes Toward AFVs 28
Consumer awareness of AFVs and government incentives 28
Consumer awareness, drivers and barriers to AFV uptake 29
Consumer perceptions of HEVs versus conventional vehicles 33
Demographics 35
Demographics of consumers that already own an AFV 35
Demographics of consumers willing to buy an AFV for the first time by 2013 43
Demographics of consumers who are unwilling to buy an AFV 51
Green Motoring Outlook 59
Consumers willingness to pay a premium for AFVs 59
Potential for AFV sales growth from 201013 61
Recommendations and Conclusion 64
Invest in BRIC markets 64
Educate consumers 64
Provide a range of AFVs for a segmented market 65
The AFV industry must reduce HEV and EV prices by 2013 66
Conclusion 66
Appendix 67
Definitions 67
Methodology 67
Ask the analyst 68
Datamonitor consulting 68
Disclaimer 68TABLE OF FIGURES
Figure 1: Global responses to the question "Which of these environmental issues is most important to you?", 2010 13
Figure 2: Green consumers attitudes toward climate change 14
Figure 3: Beliefs about the future availability of fossil fuels 15
Figure 4: Beliefs about the need to develop alternative energy sources 16
Figure 5: Reasons for making green choices 18
Figure 6: Which factors influence your decision when buying a new car? 19
Figure 7: Importance of initial purchase price when buying a new car 20
Figure 8: Importance of fuel efficiency when buying a new car 21
Figure 9: Importance of environmental friendliness when buying a new car 22
Figure 10: Importance of vehicle brand/looks when buying a new car 23
Figure 11: Importance of vehicle comfort when buying a new car 24
Figure 12: Importance of vehicle power when buying a new car 25
Figure 13: Importance of the availability of options when buying a new car 26
Figure 14: Importance of aftersales service when buying a new car 27
Figure 15: Awareness of AFVs, HEVs and EVs and government subsidies, 2010 28
Figure 16: Willingness to buy an AFV 29
Figure 17: Drivers for purchasing AFVs 30
Figure 18: Factors deterring consumers from purchasing an AFV 32
Figure 19: Consumer perception: features of AFVs versus conventional vehicles 33
Figure 20: AFV owners: global distribution (%) 35
Figure 21: AFV owners: age (%) 36
Figure 22: AFV owners: household income relative to current AFV owners (%) 37
Figure 23: AFV owners: household income relative to all respondents (%) 38
Figure 24: AFV owners: number of cars in the household (%) 39
Figure 25: AFV owners: residence (%) 40
Figure 26: AFV owners: average driving distance per day (%) 41
Figure 27: AFV owners: driving behavior (%) 42
Figure 28: AFV first time buyers in 2013: global distribution (%) 43
Figure 29: First time AFV buyers in 2013: age groups (%) 44
Figure 30: First time AFV buyers in 2013: household income relative to first time AFV buyers in 2013 (%) 45
Figure 31: First time AFV buyers by 2013: household income relative to all respondents (%) 46
Figure 32: First time AFV buyers in 2013: number of cars per household (%) 47
Figure 33: First time AFV buyers in 2013: residence (%) 48
Figure 34: First time AFV buyers in 2013: average daily driving distance (%) 49
Figure 35: First time AFV buyers in 2013: driving behavior (%) 50
Figure 36: Consumers who are unwilling to buy an AFV: global distribution 51
Figure 37: Consumers who are unwilling to buy an AFV: age groups (%) 52
Figure 38: Consumers who are unwilling to buy an AFV: household income relative to consumers who would not consider buying an AFV (%) 53
Figure 39: Consumers who are unwilling to buy an AFV: household income relative to all respondents (%) 54
Figure 40: Consumers who are unwilling to buy an AFV: number of cars per household (%) 55
Figure 41: Consumers who are unwilling to buy an AFV: Residence, in % 56
Figure 42: Consumers who are unwilling to buy an AFV: average daily driving distance (%) 57
Figure 43: Consumers who are unwilling to buy an AFV: driving behavior (%) 58
Figure 44: Willingness to pay more for HEVs compared to conventional vehicles (%), 201013 59
Figure 45: Willingness to pay more for EVs (%), 201013 60
Figure 46: Current car parc per fuel (%) 61
Figure 47: Growth potential of AFV car parc by 2011 (%) 62
Figure 48: Growth potential of the AFV car parc by 2013 (%) 63TABLE OF TABLES
Table 1: Manufacturers of mass market HEVs 10
Table 2: Manufacturers of fuel efficient conventional vehicles 12
