subject: Core Commerce SEO [print this page] Core Commerce SEO Core Commerce SEO
When we heard that Core Commerce was ranked the number one solution by several different independent reviewers, we had to check it out for ourselves. With one of the most robust sets of features, decent hosting fees and a variety of packages to choose from, Core Commerce may very well be one of the best go-to solutions for online merchants. Both small start-ups and larger ventures can benefit from eCommerce tools and the set and variety offered by Core Commerce make it one of the best options. When coupled with the intuitive nature of Core Commerce SEO, this online store program stands out. At Optimum7, we have worked with several CoreCommerce clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.
The different experience begins right at the start with set-up and customization. The easy and intuitive setup makes installing and customizing the program simple. A walk-through process covers design in full, helping customers add logos, images, graphics and more. The Dev Store is a really unique feature that allows users to effectively preview all of the changes they make. For those comfortable with code, it is easy to dive in and edit. For those that are less comfortable, Core Commerce offers an editor, which makes changes simpler.
Core Commerce's inventory management module stands out as well. For those moving from another solution, there are several different import differences. Those moving from Magento, Yahoo Stores or Volusion have access to specific guidelines. Other options like discount rules, customize product, unique inventory management tools and access to over 20 reports make adding, deleting and reviewing products less time consuming. Additionally, the ability to add customer reviews to products allows business owners to take advantage of the power of peer reviews.
An online store solution isn't worth much if the security and support offered aren't strong enough. Once again, Core Commerce is up to the task. Even the basic hosting package includes live telephone support and access to a built in ticketing system. FAQ's, documentation and a forum are available on line. Security is top notch as well. With a guaranteed up time of 99.9% and tools that ensure that customer data is always safe and secure, users can be comfortable, knowing that their customers will be able to rely on them.
Of course all of this is besides the point without SEO (Search Engine Optimization) support. Increased visibility via search engines is the foundation of any marketing plan. Core Commerce SEO is built in. Data and URLS are properly formatted, allowing for increased visibility. Especially useful is the ability to edit all URLS. Meta and title tags, images and more can all be easily edited to ensure compliance with Google guidelines as well as other search engines guidelines. It is also possible to add Google Analytics into the storefront through the "Edit Store Design" feature.
Optimum7 understands the need for executing a custom SEO Strategy for even a shopping cart that seems to be a fully optimized such as CoreCommerce. You should keep in mind that the following has to be done for any successful SEO strategy aside from the functionalities of a shopping cart solution;
Keyword Research: This is a major element of SEO. Without identifying the accurate keywords to target, it's impossible to reach profitability in terms of traffic and conversions. This step is essential and should possibly be completed by a professional internet marketing company.
On-site Optimization: While most shopping carts give you the functionality of adding custom titles and meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.
Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)
Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How's your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.
For its price point, Core Commerce SEO simply offers a large tool set. Additional features, primarily the easy inclusion of SEO functionality make this storefront program one of the most powerful available.
Contact us if you need help with your SEO strategy for CoreCommerce Shopping Cart. We are a professional SEO company that understands sales, profit margins and visibility. We can help.
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