subject: How Home Based Business Uses The Niche Sites [print this page] The home based business owner has to know, what he is doing when he starts to run the mini site strategy, because these sites will form the home based business network. The profit from each separate site will be relatively small, but from the network big enough. The mini site strategy has these key elements. The keyword, the monetization model and the search engine marketing.
1. The Keyword Selection.
The used keyword will have a few thousands of searches per month and a moderate competition.The mini site has to reach the first page ranking with a light promotions and with only a few links. These links must come from the high page rank authority sites to be able to draw the site to the first page.
Each site page has only one keyword, rather the long tail one, which all come from the same keyword family. The marketer can build links to each pages, because the separate pages do not need so many links to be able to rank well.
2. The Monetization.
The home based business mini site can utilize simple monetization model, like the AdSense ads. If AdSense is used, the keywords must bring the maximum amount of income per click. These kind of monetization is good, because it does not need the customer service.
3. The Link Building.
The keyword research must guarantee selections, where the competition is light or moderate. It is time consuming to build a lot of links for the whole network. Each site must rank with only a few links, but these links must be the good ones from the high page rank sites.
4. The Number Of Sites.
It is good to test the concept with one site to be able to see, whether it will work. Usually the site will need some corrections as to the content before it starts to bring the needed income. It is the marketers determination to judge, how many sites he can build and manages to take care of.
5. The Article Marketing.
The site owner can use many ways for the promotions. One of the best ones is of course the article marketing. All articles must be keyword optimized and submitted to the authority directories to guarantee the maximum link juice. Some effective mass submitter is recommended to get the links to hundreds of sites and directories all over the Internet.
by: Juhani Tontti
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