subject: The Best Home Business. Information Marketing. [print this page] There is a difference between internet marketing and information marketing.
The difference is internet marketing is the system which delivers information and products across the internet, and information marketing is the product itself.
Information products are products which present information to the customer on a topic they have an interest or passion about, or which solves a problem for that customer.
Information marketing products can come in many forms.
Books can be produced on the internet and either be sold as downloads-ebooks, or as a hard copy by post.
DVDs can be information transferred to DVD either as a single DVD or as a set, depending on the amount of content.
Manuals- ebooks or books upgraded to a manual which can then be sold at a much higher price, because of perceived value.
Audio, mp3 or cds can be easily produced from simple interviews, telephone conversations about your hot subject, or simply recording your ebook.
Membership sites can be very lucrative and for very little work,and paid for by monthly, quarterly or yearly subscriptions.
All of the above can be sold for tremendous profits, giving very profitable residual incomes and don't forget, constantly on sale twenty four hours a day, seven days a week.
There are many other advantages to running an information marketing business on the internet.
There need be only minimal effort on your part if you wish, because nearly everything can be outsourced if you can find reliable contacts to do the work for you.There are many places you can go to find willing workers, Elance.com, Guru.com, Rentacoder.com to name but a few. When you advertise on these sites, people will bid for the work.
Information marketing product buyers are repeat buyers, they will buy repeat and higher ticket products possibly for many years. Why? Because you have gained their trust, they like your products and you have given them excellent service.
No inventory, because most of your products are downloadable, there is no stock to carry. Even if you do sell hard copy products,you can produce them yourself, or you can get a company to do the work for you. Either way you have not got a garage full of stock that you have to sell.
No staff. This is a big one because staff, no matter how good they may be will always cause problems. Staff disputes, sickness, squabbles, love life problems, and of course, in today's cotton wool world, should a member of staff have an accident (if such things are still possible) it will never be accepted as an accident, which will mean you are wide open to compensation claims. Life's too short, keep away from staff problems.
Information marketing products are repeatable. Find a successful formula for one product, and simply repeat the very same formula for another product, it works, do it.
It can be lifestyle driven. What better way to run a business than in something you enjoy? You can establish yourself as an authority figure in your chosen field.Very satisfying to pass on knowledge, or solve peoples problems, at the same time being regarded as an expert in your field.
So, is the profit potential in information marketing products worth the effort?
The mark up on these type of products can be exceptional, sometimes 40 to 50 times what they cost to produce. That is why in some cases people have gone from hundreds of dollars per year turnover to millions in a very short space of time.That, by any stretch of the imagination, is profitable.
by: Raymond Carr
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