subject: How to Use Video Marketing Effectively to Market Your Top Home Business - 7 Actions You Must Take [print this page] How to Use Video Marketing Effectively to Market Your Top Home Business - 7 Actions You Must Take
Why Use Video Marketing to Market Your Top Home Business?
Among available Internet-based media, video is a hugely powerful medium due to the exploding popularity of YouTube, Viddler and other video sites and the low costs to get started!
Clearly, the popularity of video combined with its global reach should put it at the top of any top home business owner's list who is seeking to take advantage of the power of video to market their business online.
Here are a few important things to consider before you put your movie director's hat on and make a video to promote your top home businss :
* Who is your audience/customers, what are their needs, how can you provide a solution?
* How can you make your solution appeal to your customer in your video?
* How can you encourage them to take action to become a customer?
So let's make a video that does the job!
Here are 7 actions to take to create an effective marketing video for your top home business:
1) Buy a good camera to make a quality video and use a top-notch microphone for ensure your message is clear - you will have credibility and more willing buyers. The Flip or Kodak Zi8, for example, produce crystal clear video that will impress!
2) Suitable Environment: a clutter-free, clean and sharp background is essential; ensure you have adequate lighting.
3) Engage the customer - grab their attention from the outset to make sure you have a captive audience.
4) Provide contact information toward the end or at the end of the video of where they can reach you to begin your business relationship - a website address and even a business telephone No. can be added in YouTube using the annotation tool or as a PowerPoint slide. This is an effective call to action to initiate your relationship.
(Software for editing includes "Windows Movie Maker" for Windows users and "iMovie" for Mac lovers. For slideshows, the open source office suite "Open Office" includes presentation software as a free alternative to Microsoft's PowerPoint. Also try animoto.com to create an entertaining musical slideshow from video clips and/or photos.
5) Have fun and be consistent! This is a creative process and so enjoy it and your creative juices will flow. Watch commercials on TV and on the Net and see what engages, informs and excites you, i.e. what works and what does not.
6) Add your video to your website and/or blog and include a button for social bookmarking services such as onlywire to get the word out.
7) Produce a lot of videos because they are free and Google loves fresh content - this will maximize your traffic and help drive customers to your site.
Have fun using Video as your medium of choice when marketing your top home business online. This will help ensure that your business benefits from powerful, low-cost advertising that engages your prospects and effectively initiates your relationship with them.
Have fun and good luck!
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