subject: Depth analysis of the overall wardrobe business development opportunities and prospects - wardrobe, a whole wardrobe - Household products industry [print this page] Depth analysis of the overall wardrobe business development opportunities and prospects - wardrobe, a whole wardrobe - Household products industry
A whole Wardrobe Industry in China Opportunities and Prospects Through the development of the world as a whole wardrobe
, gradually formed the main four schools: the French system as a whole wardrobe in order to focus on the romantic sense of art-based; Italian system-oriented design; German system focus on standardization; De Feiya system Zeyi simple standard of human nature known.
Whole wardrobe to enter the Chinese family has only about ten years time, China's overall trade wardrobe into a time the industry did not last long, as the Chinese people in recent years, home consumption started to pay attention the whole art of living at home, people like them in the home adding more independent Creative And characteristics of the bedroom as the core of life, the whole wardrobe and walk-in closet more and more families of all ages.
The advantages of the overall wardrobe will be customized, mechanized production, saving space and beautiful combination of fashion, can be designed according to the needs of everyone, put into the home after the formation of concave wall closet feeling which can not only cut into space for hanging clothes, display space, top of the space can be released Bedding And other items. Wardrobe sliding doors and through the choice of colors, so that the integration of the whole wardrobe and furniture, wardrobe and Other Furniture Using the same material and color of wood, and the entire room decoration seamless.
Whole wardrobe domestic enterprises are mainly concentrated in Anhui, Guangdong, Beijing, Shanghai, Chengdu the four regions, these large area in the design, service, Management And so lead the country as a whole closet industry. With the development of the industry as a whole wardrobe, appeared on the market in recent years, De Feiya, Sofia, Hollywood passenger, Stanley, the top overall solid professional wardrobe and other famous enterprises, and become the industry leader.
Market research statistics show that urban households in China, the whole wardrobe has a rate of only 6.8%, a figure far below the European average of 72% in developed countries. It is gratifying, but about 29% of urban families that in the next 3 years to 5 years to buy a whole wardrobe placement. According to industry experts predict that in the future city Home improvement Of consumption, private room renovation costs will account for more than 80%, while the cabinet in turn accounted for 90% of the cost. Experts predicted that China's overall wardrobe market next 3 years to 5 years, a "blowout" phenomenon. Within the next five years, China will be 29 million sets of the overall wardrobe furniture market capacity at an average annual 5.8 million units, if an average 30,000 yuan per set, wardrobe accounts for 60% of the cost of which the proportion of each year there is only wardrobe 400 billion yuan in the market space.
Second, China's overall development of the market situation wardrobe
Product awareness is not high, less well-known brands: the traditional solid wood furniture, kitchen cabinets, or as a whole, the Chinese people as a whole wardrobe product awareness is still relatively low. Survey showed that only 20% of households that have heard "a whole wardrobe" products, product families have a very low rate, and the major cities and general urban, east and west is a lot different. Advertisement With little publicity channels to promote more use of the network of choice, together with the newspapers and magazines, TV at least, which played a whole wardrobe brand advertising in the CCTV is not more than three, according to statistics.
Product of a serious sex, less creative products: China's overall development prospects of a good wardrobe, attracting a large number of enterprises to enter the market, causing more and more brands, an increasingly competitive; a large number of small regional brands and unbranded copy plus workshops to follow suit line brand; overall brand strengths and weaknesses exist, cohabitation situation. Whole wardrobe product quality, service and price level uneven dispersion of large market, industry standards low, mainly by business self-regulation, the reasonableness of prices has no way to test. Overall, the industry, not many well-known brands, as consumer awareness of products is generally not high, for some businesses, or the use of non-credit management means damage to the interests of consumers possible. These businesses, or use of "concept speculation" and "packaging" virtual lift prices, and reap high profits; or use shoddy, low quality products with low price against the interests of consumers.
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