subject: Holiday Marketing Tips For Self Storage Operators [print this page] The holiday season has arrived againThe holiday season has arrived again. Along with good cheer and chilly weather, opportunity is in the air for Self Storage operators. Though it is not likely that a self storage unit will be on the top of the average Christmas list, this time of year is none-the-less a perfect season to gain customers in the self storage industry. Online marketing is a great way to remind consumers of the immense benefits that come with renting their very own storage space apart from their home.
This type of marketing is ideal for this time of year, mainly because of the growing number of people who shop online for their holiday gifts. In fact, just this year a new term has been coined to prompt consumers to do their holiday shopping on the Internet. For decades people have been aware of Black Friday, which is the day following Thanksgiving where many people do most of their holiday shopping because of attractive deals and discounts offered by retail businesses. The growing popularity of this day has led to a new term, coined Cyber Monday. Cyber Monday is the Monday following Black Friday, and exists because of the recent trend of online holiday shopping seen in the last few years. Cyber Monday is an entirely new opportunity for online marketing, and can be utilized to gain new clientele.
In order for an online self storage marketing campaign to be most effective, things such as search engine optimization, a user friendly website, and social networking must already be in place for your self storage business. Now is not the time to build a new marketing platform, but to put the existing one to work. The rest is a simple matter of reminding shoppers how a self storage unit can come in handy during this time of year.
It is advisable to increase your paid advertising budget during the holiday season, both for sponsored search engine listings (PPC) and e-commerce websites that will attract consumers to your self storage website. The placement of this ad will work best on a website such as Amazon.com, Yelp.com, or one of the many department stores that experience a heavier than normal traffic flow during the holiday season. Once the advertisement directs the user to your site, you can use your website to showcase the immense benefits of renting a self storage unit during this time of year.
After the user reaches your website by clicking on your paid listing, from there you may want to remind users that during the holidays, their home is likely to change in decor several times in the span of a few months. A storage unit can be used to store their different decorations, instead of overcrowding their garage, closets, or attic. Among these decorations, none takes up more room than an artificial Christmas tree. Many families will find that keeping their tree in their storage unit will free up space in their home throughout the year, since they are likely to only use this decoration for one out of the twelve months in a year. And finally, another great selling point is for those families who have children who scour the house to get an early peek at the presents. Parents will find comfort in the fact that they can store their childrens presents in the security of one of your storage units, which will allow them to maintain the element of surprise that they are seeking from their curious children.
by: Brandon Michael
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