subject: Online Advertising is Effective Promotion [print this page] Online Advertising is Effective Promotion
The Internet-Effective Advertising.
The internet has proven to be an expansive form of media, that allows businesses to effectively promote their services and products. Its effectiveness as an advertising tool is evidenced by the phenomenal rise in its use in a comparatively short time. Television had always been seen as the strong way to advertise. However, in the UK, it has only taken ten years for the level of television advertising investment made by businesses to fall below that made on web advertising. In the first half of 2009, 1.75 billion pounds was spent, largely on search advertising on web sites.
It has allowed businesses to link their market to their products. Consumers are able to access information about goods and services at any time that suits them!
This extended exposure means the investment in online promotion is very cost-effective. Unlike ads on television, internet ads do not disappear from view after thirty seconds! Ephemeral forms of promotional media, such as newspapers and brochures, are effective to a degree, though are essentially a 'throw-away' type of advertising. If the reader does not wish to avail himself of that which is being promoted, then the ad is lost. Conversely, potential customers may not get to see it.
Further, the market which accesses internet ads tends to be more targetted than that which is presented with television ads or printed media. Consumers are more likely to have been actively searching for that which is being promoted, and so are more likely to buy.
Speculation with business advertising dollars is therefore reduced.
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