subject: Competing For Share Of Global Automotive Industry Spend In 2010-2011: Supplier Marketing [print this page] Summary Summary
Competing For Share Of Global Automotive Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the chemicals industry. The report also identifies automotive manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Scope
Opinions and forward looking statements of 115 industry executives are captured in our in-depth survey, of which over 53% represent Directors, C-levels & Departmental Heads
Analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide automotive industry
Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
Reasons To Buy
Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
Key Highlights
The majority of automotive industry respondents identified Mexico, China and Turkey to be the fastest growing markets in the next 12 months among emerging markets due to favorable investment opportunities, low labor cost, increase in consumer spending and increase in demand for low cost vehicles in these regions.
62% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 14% looking to decrease it
Keywords
Supplier Marketing & Sales Strategies & Industry Outlook, Automotive
Table of Contents :
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Automotive Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Automotive Market Growth Outlook
Heading: Regional Growth Forecasts In The Automotive Industry By Country
Heading: Market Growth Forecasts By Industry Sector
List of Tables
Table 1: Count Of Global Automotive Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Supplier Respondents By Job Role (% Supplier Respondents), Global Automotive Industry, 2010
Table 3: Supplier Respondents By Organizations Global Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Table 4: Supplier Respondents By Organizations Total Employee Size (% Supplier Respondents), Global Automotive Industry, 2010
Table 5: Supplier Respondents By Region (% Supplier Respondents), Global Automotive Industry, 2010
List of Figures
Figure 1: Company Revenue Growth Optimism Trend In The Global Automotive Industry (% Supplier Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Automotive Industry Company Type: Automobile Industry Suppliers (% Supplier Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Automotive Industry By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), 2009-2010
Figure 4: Key Expected Changes In Business Structure In The Global Automobile Industry Supplier Industry (% Automobile Industry Supplier Respondents), 2010
Figure 5: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Automobile Industry Supplier Industry (% Automobile Industry Supplier Industry Respondents), 2009-2010 Trend Forecast
