subject: 3 Social Media Considerations For the Home-Based Business Owner [print this page] 3 Social Media Considerations For the Home-Based Business Owner
We find ourselves in a situation where you cannot underestimate the power and influence of social media. It is changing everything. As a home-based business owner you cannot ignore the power and influence of social media on your business going forward.
If you struggle to see the benefits of social media then this article is for you. I outline three benefits below that you can start to see almost immediately- it is also a free tool. You can reach a large audience with no cost but time.
It allows articles, posts and videos to go viral- Sites such as Facebook and Twitter allow friends and associates to quickly share information. Information through articles, posts and videos can be quickly shared across boundaries. If something interesting, funny or even outrageous is posted in Australia it can be seen in the US within minutes as well as through a all of the countries in-between. Something goes viral when it is seen by hundreds, thousands or even millions of people in a very short amount of time- sometimes within days. How often do we hear in the media about viral videos from people such as Susan Boyle or Justin Bieber?
Social media is utilised by early adopters- The first people to get involved in these new sites are the early adopters. In the growth cycle of any business, the early adopter types are a very important group. These are the type of people who may be more likely to try your product if it is of interest to them. Early adopters will be prepared to share their beliefs and feelings with other social media users and, because they understand the technology better than anyone else they can generally reach a wider audience.
The influence of these web 2.0 is growing- There are over 500 million registered Facebook users worldwide. Twitter is growing a huge rate. New social media tools are being developed everyday. One of the new ones at the moment is Four Square. Social media is growing and it will continue to grow. Your target audience will spend more time on websites like Facebook, Twitter and Four Square and less time on mainstream media activities. As such, you need to make sure that you are advertising on these sites so that you can reach your audience.
I have mentioned three considerations above that you need
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