subject: Home Business Marketing - How to Target Online Content Distribution [print this page] Home Business Marketing - How to Target Online Content Distribution
So you've started creating content for marketing your home business, so let's make sure you make a massive impact with home business marketing - how to target online content distribution. By using the leverage of online systems you can get the greatest exposure while limiting the time and effort involved. The main point of choosing to be a home business owner was to control your time, resources and reach a more balanced lifestyle, right? OK, today I will share 3 simple online methods that provide me with the best results for my home business.
To start with I will assume you have begun by opening up at least a few social media accounts to include Facebook, Twitter, and LinkedIn as examples. A great way to distribute a piece of content to all your social media contacts is through Ping.fm. This free distribution tool allows you to send out a status update to all the accounts you link to this service at one time. For example, I write...Checkout my new blog post: Home Business Marketing - How to Target Online Content Distribution and I add the link to my blog and click send. This status update just went to my 6000+ twitter followers, 500+ Facebook friends, LinkedIn contacts and on and on all from one 140 character message. As you build your social network the reach and number of views will increase. To add to that power make sure to include keywords within your 140 character message to draw the attention of those outside your circle of influence based on their search using a specific keyword. So in the example above several people may find my status update based on the term "home business" and follow the link to my blog.
A second part to using social media for online content distribution is participating in groups. By becoming a member of a group within Facebook or LinkedIn you now have access to all the members who frequent the group pages. If your content provides value to the group you can share it by posting a similar message as used in the example above. The number of group members varies, but hundreds or even thousands may see my post and click on the link and arrive at my blog. You can also start your own group and build up the number of members allowing for even further direct reach through individual messaging.
The last simple online method I use for home business marketing - how to target online content distribution is Onlywire. This free tool allows me to bookmark my content on many sites like Digg, Stumbleupon, Delicious, etc, with just one submission. These sites bring people together to share content from all over the internet based on likes, topics, interests, hobbies, etc. With each bookmark another link to my blog is placed on the internet which increases the potential for another pair of eyes to read it and come to my blog.
Although each of these methods is free, they all require set up time and effort on your part. Remember your home business is a long-term effort and these methods are for long-term gain.
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