subject: Differences In Business: Consumer-oriented Graph Depicting Home Appliances - Home Appliances [print this page] Because of the map, we can quickly direct the destination, without going around in circles, mixing in between the cardinal points. Consumer perception. Many stores,
Home Appliances
Dazzling array of products to your "destination" for them? More people just across the river by feeling the stones, to buy a certain product models, but difficult to find the figure. Differences between store management is due, but also fruit, "difference" to let us know where you want to sell things at.
Marketplace increasingly differentiated
Foshan local consumer electronics market overview, the difference operation intensified, consumers just a little note, you will find: set purchase targets, direct store, do not squeeze the crowd completely.
Model incomplete
put a "basket." Marketplace is a scale, the ability to attract consumers, one key factor is the adequacy of a rich product line. Even if the store can be big, they will inevitably encounter all types of home appliances brand not to put the same "basket" of the predicament. States United States
Suning
Underwriting models introduced from time to time; sky blue 60-inch poly rope appliances to 103-inch plasma, 70 inch screen LCD, the price more than 2 million to open a large
Refrigerator
Etc.; Xinghua appliances imported apple imac-air, ipod-touch and some other models, both for those consumers to purchase specific models provide a good guide.
Brand people I have not. Such cases in Foshan market also common, but similar to the Hing Wah do delonghi coffee machine, sky blue practice box cabinets appliances, large appliances to do German Lang Chang Chen Deng will be individual brand into a "people I have" the store bright spot, no doubt produce a deeper impression on its consumers.
Category expansion, do "dishonorable" business. Appliance stores industry has always been the main home appliance sales and after-sales service, the tableware, health care and other home appliances category extension pull in, providing a more close to the one-stop shopping service. Hing Wah Shopping Centre, kitchen supplies; azure tableware household appliances and health massage; Suning Appliance kitchen, bathroom, small household electrical appliances has been associated class daily, sports and leisure, personal care appliances, and electric bicycles, baby supplies in the category also became abundant. These are the expansion of outreach representative.
Different orientation, training of different consumer groups. "Buy high quality home appliances to go along together, sky blue, Hing Wah, buy cheap goods to Suning, Gome, buy
Air conditioning
Fumin Road to a street ... ... "Many consumers have already formed such a spending habits, although some one-sided, but enough to see the current store location has become increasingly clear, consumer groups have gradually surfaced triage situation.
Consumers will eventually benefit
Insiders think that the market is the enterprise's grindstone, home appliances giant chain to economies of scale as a means of squeezing the living environment of weak brands face, the survival of traditional retail outlets have a major impact, the face of the living environment pressure, terminal manufacturers and traditional retailers have to find a suitable living environment. Change the students, the difference operation is to take the initiative to change, and the consumption needs of different catchy. , "In fact, to avoid the homogeneity of competition is the manufacturer and the traditional retail chain giant terminal should the interests of common, thus the need to adapt to the market, it has a vitality and space."
Sky blue head appliances that look at the main store of the differences between local business, including three points: the high-end positioning, will become a home appliance store to create new technologies, new products, display platform; strengthen brand management, will focus on strong brands business, to get maximum support manufacturers; to create household items, "one-stop destination," the consumption patterns and appropriate extension management category.
From several point of view, differentiation is undoubtedly bring greater consumer choice. Reporters have contacted many consumers, both chain stores tend to wait for the opportunity to buy ultra-low-cost products, but also love to talk to buy only the pride of the people imported home appliances, reason is nothing but a different store for consumers offer different buying options, price or brand needs to be met on.
Changing consumer attitudes
Prices no longer dominate everything.
by: gaga
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