subject: Competing For Share Of Global Hotel Industry Spend In 2010-2011: Supplier Marketing --- Aarkstore [print this page] Summary Summary
Competing For Share Of Global Hotel Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how equipment, materials and service suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the hotels industry. The report also identifies hotel owner, operator and management companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Scope
Opinions and forward looking statements of 125 hotel company respondents are captured in our in-depth survey, of which 85% represent Directors, C-levels & Departmental Heads
Analysis on media channel spend, marketing and sales practices and industry developments by hotel owner, operator and management companies and industry suppliers worldwide
Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons To Buy
Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
Predict how the industry will grow, consolidate and where it will stagnate
Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights
The majority of hotel industry respondents identified China, India, Russia and Brazil to be the fastest growing markets in next 12 months among emerging economies due to robust economic growth, rising disposable income of middle-income population, growth in the tourism sector and the fast development of infrastructure in these countries.
68% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 12% looking to decrease it
66% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
Keywords
Supplier Marketing & Sales Strategies & Industry Outlook, Hotels and Restaurants, Hotels
Table of Contents :
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Hotel Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
List of Tables
able 1: Count Of Global Hotel Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Supplier Respondents By Job Role (% Supplier Respondents), Global Hotel Industry, 2010
Table 3: Supplier Respondents By Organizations Global Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Table 4: Supplier Respondents By Organizations Total Employee Size (% Supplier Respondents), Global Hotel Industry, 2010
List of Figures
Figure 1: Company Revenue Growth Optimism Trend In The Global Hotel Industry (% Supplier Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Hotel Industry Company Type: Hotel Industry Suppliers (% Supplier Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Hotel Industry By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), 2009-2010
Figure 4: Key Expected Changes In Business Structure In The Global Hotel Industry Supplier Industry (% Hotel Industry Supplier Respondents), 2010
