subject: Online Marketing Reaches Global Audiences [print this page] Online marketing in literal terms is trading of goods and services over the internet through websites.
Internet marketing or i-marketing or web-marketing is some of the common names associated with online marketing.
Players in the net marketing are associated with interaction based marketing where a customer is provided with data and in response, utilized by the customers. This marketing technique is not only associated with net, wireless and email, but also the management of digital customer data and electronic customer relationship management systems.
Online marketing is not easy. It requires creativity in design and development, and flexibility in advertising and sales. Internet marketing is placement of material in different stages of customer engagement, for example through search engine marketing, search engine optimization, banner ads on related websites, e-mail marketing and various strategies related to web2.0 marketing.
Some common terms associated with online marketing are:
Ecommerce: the sites where goods are sold directly to customers and other business units.
Advertising: Special advertising through publishing product related matter and displaying on different sites.
Websites through leads: Websites are associated with other websites through leads or connectivity from that website.
Affiliate marketing: Introducing a website through some other website or material from other website. Affiliate marketing is associated with profit-sharing business. The owner of the product provides quality material for promoting the website in marketing.
Local marketing: Online marketing is associated with marketing of local products, and their awareness in net marketing. It is that form of marketing where people have to nurture relationship amongst customers and product.
Sometimes, websites employ deceptive marketing tactics, to drive web-traffic through less than truthful material. Online marketing is one to one marketing when the user searches through the sites oneself and reach to a conclusion, effectively. With Web2.0, internet users can connect as peers.
Different factors like geo-marketing, age group, gender, geography, etc play a crucial role in online Marketing technique. A company will target the customer as per the product, only. A particular product should be placed amongst its related products to gain maximum response through search marketing. Online marketing is one of the most useful ways of creating awareness amongst the audiences.
Online marketing uses latest techniques and innovative ideas for better impact.
by: Media Marketing
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