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subject: On Double Happiness Pressure Cooker Brand Rejuvenation: The Success Of Strategic Decisions - Double [print this page]


On Double Happiness Pressure Cooker Brand Rejuvenation: The Success Of Strategic Decisions - Double

Read the online marketing communications of China Mr. Han Yanbing article?? Shenyang Double Happiness brand predicament, Mr. Han in fear from the brand behind the brand of aging and lack of brand innovation in three aspects of the Shenyang Double Happiness encountered in the current operations to the problems and difficulties, the text in narrative, which contrasts with the discussion. Shenyang Double Happiness in the present [the plight of brand management that occur above the source, the author can not agree, the market is more popular a book is "strategic decision success", the reason Shenyang Double Happiness big brothers from the domestic pressure cooker slowly fade out people line of sight, or in the minds of young people who occupy the space getting smaller and smaller, I think the key was the two-seat business strategy and brand strategy of absence was a result of the gradual reduction of market share today.

Brand strategy positioning product positioning Vs

Fact, from the products concerned, Double Happiness and the late start Supor, Ai Shida other than what is not lagging behind. In 1999, they all had a pressure cooker, are doing soup pot, milk pan, non-stick pan, oxalic acid oxidation in the production of natural hair color products, study hard in the oxidation process, but why would gradually double happiness more than it was two younger? The key is positioning the brand, a product people do every day, just for today and the product well, other people have created the brand for the height of the good product. Of course, the result is not the same! !

Supor?? Creative kitchen a good life!

Supor after the year 2000 clearly put forward the "Creative Kitchen good life" brand slogan, to locate their operations in the entire range of the kitchen, into the post regardless of

Small appliances

Industry, launched its own

Cooker

,

Rice cooker

, To the cooker and smoke in 2005

Cupboard

, Has not deviated from their original brand positioning, until the second half of 2005 was introduced in the living room at home

Drinking

Products. Explain the whole business Supor had a very high degree of orientation, has its own specific strategies for advocates, but also in the latter stage of the control of this positioning is very good, this is undoubtedly a successful strategy! Products you do not I have more kitchen products, including more creative! ! So I did it, but you've been doing this series, the range of products, products that I do today is to the future of the brand, products you do have to make products, but do products. This is the strategy of the gap, the difference between products is small, but the gap between strategy there Heaven and Hell, and only after long can we look out! !

Contrast double happiness, basically in the beginning do not see any particular strategic thinking or strategic objectives, in addition to the "good mother", and "there is happiness there is Double Happiness" can not see on future products or business range of positioning, can not see the future development goals! ! Just a good mother to choose right now? Just a pressure cooker can make people happy? ? Therefore, compared with Supor, Double Happiness lack of ideas on the future of consumer advocacy and their own unique ideas, nor presented to the general consumers an

Public

Attractive clear its product strategy! Your pot more, can not fill my creative kitchen! ! ! This is the difference between tactics and strategy! ! Differences had led to today's positioning capabilities of the poor! !

Ai Shida?? Kitchenware manufacturing expert!

Ai Shida in the late 80s is a little-known hardware factory, the early 90s as a golden opportunity to grasp the non-stick products, can in a very short time dark horse in 98 years by virtue of 6 Insurance The successful launch of pressure cooker, Sharu been speculation Supor pressure cooker industry in full swing! Had made of a pressure cooker Supor

Advertisement

Language is a "safe home" was in fact the security is based on the pressure cooker of the new state standards is safe, for many consumers in terms of safety or invisible, intangible; and

Ai Shida put the safety of a substance found support points, six large device, the real guarantee of safety! ! So Ai Shida success! ! ! This is not accidental. If Supor made a concept of security for consumers is a bit smoke and mirrors, then Ai Shida amounts to flower into the consumer front, you can see, see, touch of the, news of the.

by: gaga




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