subject: Competing For Share Of Global Medical Devices Industry Spend In 2010-2011 --- Aarkstore Enterprise [print this page] Summary Summary
Competing For Share Of Global Medical Devices Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the medical devices industry. The report also identifies medical device manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Scope
Opinions and forward looking statements of over 194 medical device manufacturer respondents are captured in our in-depth survey, of which 61% represent Directors, C-levels & Departmental Heads
Analysis on media channel spend, marketing and sales practices and industry developments by medical device manufacturers and contractors worldwide
Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers
The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons To Buy
Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
Predict how the industry will grow, consolidate and where it will stagnate
Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights
The majority of respondents from the medical devices industry are optimistic about Brazil, Russia, India and China as the fastest growing markets in next 12 months among developed nations.
The majority of medical devices industry supplier companies will be increasing marketing spend over the next 12 months, the increase in spend could be approximately 6.6% of the marketing budgets of 2010.
76% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
Keywords
Supplier Marketing & Sales Strategies & Industry Outlook, Pharmaceuticals & Healthcare, Medical Devices
Table of Contents :
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Medical Devices Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
List of Tables
Table 1: Count Of Global Medical Devices Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Medical Devices Industry, 2010
Table 3: Buyer Respondents By Organizations Global Turnover (% Buyer Respondents), Global Medical Devices Industry, 2010
Table 4: Buyer Respondents By Organizations Total Employee Size (% Buyer Respondents), Global Medical Devices Industry, 2010
Table 5: Buyer Respondents By Region (% Buyer Respondents), Global Medical Devices Industry, 2010
Table 6: Supplier Respondents By Job Role (% Supplier Respondents), Global Medical Devices Industry, 2010
List of Figures
Figure 1: Company Revenue Growth Optimism Trend In The Global Medical Devices Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Medical Devices Industry Company Type: Medical Devices Manufacturers, Medical Devices Industry Suppliers (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Medical Devices Industry By Region: North America, Europe, Asia Pacific, Rest Of The World (% All Respondents), 2009-2010
Figure 4: Company Revenue Growth Optimism In The Global Medical Devices Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
