subject: Marketing Your Real Estate Business [print this page] The key to a successful real estate business is to be able to spread yourself out and make yourself known and build yourself a good reputation. Of course, not everyone starts out known and with a good reputation, so there is a point for all real estate businessmen and women where you need to market yourself. And even when you have a respectable client base already, it doesn't hurt to have more clients, which will help you expand and make your business grow.
Traditional Marketing
Traditional marketing is done through the usual channels - newsletters, community newspapers and magazines, other forms of print advertising, and if you can afford it, broadcast marketing, which includes both radio and television spots. This will enable you to spread yourself out more and make you better known. If someone is looking for a real estate broker, for example, and you are in the classifieds section of a newspaper, then you are included in the possible firms this person might hire. And that's much better than doing nothing and waiting for things to come your way. Traditional marketing also helps people get back to you if they have any questions or inquiries and helps them remember that you are there. Some prospective clients may not be looking for your services at the moment, but at least they have something to refer to in the future.
Online Marketing
Of course, in this day and age, online marketing is a must, and many real estate - any many other unrelated businesses for that matter - have established some sort of online presence. You would do well to follow their example. A lot of people have become dependent on the internet for their information and access to services that not marketing yourself on the web would missing out and a wealth of opportunities, especially considering the minimal cost to start an online website for your services.
Make sure that your website has clear, concise, and brief content, all presented in a visually creative but professional manner. It would also be prudent to include samples of your showcase real estate properties and some basic information about them so visitors will have an idea of the quality of the property you are selling.
Never forget also, to include contact information in your website. Don't just settle for an email, try to include some contact numbers as well, and your full office contact details - if you do have an office in the first place.
Another key to online marketing is to be able to make yourself more searchable in search engines like Google or Yahoo. This is done by tweaking your content to reflect the most searchable terms related to your particular field. To maximize this potential, you can hire specific companies to do this for you, as they are more experienced in online marketing and possess the specific tool, software, and skills needed to put you at the top of search lists and make your more visible on the web. People of course click on the first few websites that pop out in a search, and you want one of those sites to be yours.
by: Beverly Manago
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