subject: Luxe Brands Strategy to Combat Crisis: Dominant Asian Countries [print this page] Luxe Brands Strategy to Combat Crisis: Dominant Asian Countries
Recalling the 2009, the luxury-goods companies and fashion department stores have shifted their sales focus to the Eastern countries from the West. 5 Kinds of tiffanyjewelry Allow You More Fashion They opened news stores at lightning speed and organized novel activities in these areas. Primitive Tutorials to Deck with tiffanybracelet The trend will continue in 2010. Indeed, emerging markets in Asia have felt the impact of the economic crisis, but compared to the United States and European countries, the degree of influence the former felt is relatively small. Luxury companies urgently wanted to make profits in these areas to make up for the reduction in sales in the rest of the world. So being eager for a fight in succession, increased attention for Hong Kong, Tokyo, Singapore and other regions and the customers of the cities, which also included some cities such as Mongolia.tiffanybracelets Lead in September
"I expect that 70%of the growth will come from the markets of Asia. " The CEO of Salvatore Ferragamo Michele Norsa said below a recent fashion show in Tokyo. In the past year, Ferragamo retail greatly expanded its in Japan and other Asian markets. In other areas, Louis Vuitton and Ermenegildo Zegna set up their first branches in the capital of Mongolia, Ulan Bator. What is worth mentioning is that the Singapore ION Orchard shopping mall which people look forward opened its business in the summer of 2008, having attracted a lot of brands, including Vuitton, Dolce & Gabbana, Prada, Cartier, Burberry, UnIQlo, Boucheron, and Dsquared .
Last year in Seoul, Prada conducted many activities in Prada Transformer deconstructing art space designed by Rem Koolhaas which was an evidence of the attention Prada had paid to Korean market. Meanwhile, Calvin Klein Collection summer women and men dress also have entered into Kring Creative Culture Space in Seoul. It is exactly benefit for company development in Korea through this activity. "South Korea is already Calvin Klein` most important Asian markets except Japan, but we expect that it will be in leading position in 2010."
In 2009, Ron Herman.Rick Owens.Tom Ford.Nike.Forever 21.HennES & Mauritz. Ermenegildo Zegna and Tila March opened boutiques in Tokyo, Japan one after another. Recently, Tory Burch and Abercrombie & Fitch have joined their ranks. The designers are also trying their best to attract others' attention.
Earlier before the opening up of the A&F Tokyo branch, A&F began their advertsing activities, the firt move they took was to invite 13 male models wearing A&F to show their perfect figures. Abercrombie &Fitch was the local brand which was created in New York in 1892, it was quite popular with the American college students. Clothes of A&F could always make interesting creative designs in simple patterns, showing their connotations through music and sports. The fresh and casual style is not only popular on the streets of America, but also expands into other countries in the world, obtaining affection of young people.
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